{"version":"1.0","provider_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","provider_url":"https:\/\/productcollective.com","author_name":"Paul McAvinchey","author_url":"https:\/\/productcollective.com\/author\/newindsum\/","title":"Product Validation - Identifying Customer & Problems Before Looking at Solutions - Product Collective | Organizers of INDUSTRY: The Product Conference","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SrGhJGCjOI\"><a href=\"https:\/\/productcollective.com\/product-validation-finding-customers-problems-and-then-solutions\/\">Product Validation &#8212; Identifying Customer &#038; Problems Before Looking at Solutions<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/productcollective.com\/product-validation-finding-customers-problems-and-then-solutions\/embed\/#?secret=SrGhJGCjOI\" width=\"600\" height=\"338\" title=\"&#8220;Product Validation &#8212; Identifying Customer &#038; Problems Before Looking at Solutions&#8221; &#8212; Product Collective | Organizers of INDUSTRY: The Product Conference\" data-secret=\"SrGhJGCjOI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/04\/Brief-Image-Template1.png","thumbnail_width":600,"thumbnail_height":400,"description":"Rather than creating Product Requirement Documents in a vacuum, modern Product Managers are employing an iterative approach to Product Validation by identifying customer segments, finding problems and then assessing solutions. These new processes have largely come from the startup world, but can just as easily be applied in bigger organizations. 5 steps to validate your [&hellip;]"}