{"version":"1.0","provider_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","provider_url":"https:\/\/productcollective.com","author_name":"Paul McAvinchey","author_url":"https:\/\/productcollective.com\/author\/newindsum\/","title":"Product Planning - Getting Perspective, Holding Steady and Staying Competitive - Product Collective | Organizers of INDUSTRY: The Product Conference","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"WBLGW8cqrn\"><a href=\"https:\/\/productcollective.com\/product-planning-getting-perspective-holding-steady-and-staying-competitive\/\">Product Planning &#8212; Getting Perspective, Holding Steady and Staying Competitive<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/productcollective.com\/product-planning-getting-perspective-holding-steady-and-staying-competitive\/embed\/#?secret=WBLGW8cqrn\" width=\"600\" height=\"338\" title=\"&#8220;Product Planning &#8212; Getting Perspective, Holding Steady and Staying Competitive&#8221; &#8212; Product Collective | Organizers of INDUSTRY: The Product Conference\" data-secret=\"WBLGW8cqrn\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/02\/PRODUCT-PLANNING.png","thumbnail_width":600,"thumbnail_height":400,"description":"The Thirty Year Plan. At\u00a0INDUSTRY, Ken Norton delivered a talk that got everyone in the room talking. In it, he urged the audience to imagine what their product might look like in 30 years. Yes, 30 years. Norton assured us that in doing so, you can avoid being bedeviled with details of little consequence and [&hellip;]"}