{"version":"1.0","provider_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","provider_url":"https:\/\/productcollective.com","author_name":"Guest Author","author_url":"https:\/\/productcollective.com\/author\/guestauthor2\/","title":"The two \u201cA\u201d words every researcher, designer and PM should know - Product Collective | Organizers of INDUSTRY: The Product Conference","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QCNcfMdVp5\"><a href=\"https:\/\/productcollective.com\/the-two-a-words-every-researcher-designer-and-pm-should-know\/\">The two \u201cA\u201d words every researcher, designer and PM should know<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/productcollective.com\/the-two-a-words-every-researcher-designer-and-pm-should-know\/embed\/#?secret=QCNcfMdVp5\" width=\"600\" height=\"338\" title=\"&#8220;The two \u201cA\u201d words every researcher, designer and PM should know&#8221; &#8212; Product Collective | Organizers of INDUSTRY: The Product Conference\" data-secret=\"QCNcfMdVp5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-03-at-10.41.51-AM.png","thumbnail_width":956,"thumbnail_height":635,"description":"In 1931, Norman Maier asked participants in his University of Michigan lab to solve a puzzle that stumped most people. When they were out of ideas, Maier would \u201caccidentally\u201d brush a rope (part of the solution), setting it swinging. This nudged participants towards the right answer, but no one credited his move for the insight, later concluding that the answer just came to them.1"}