{"version":"1.0","provider_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","provider_url":"https:\/\/productcollective.com","author_name":"Kent J McDonald","author_url":"https:\/\/productcollective.com\/author\/kentjmcdonaldgmail-com\/","title":"Positioning Your Product in the Minds of Your Customers - Product Collective | Organizers of INDUSTRY: The Product Conference","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"792srHIeFy\"><a href=\"https:\/\/productcollective.com\/positioning-product-minds-customers\/\">Positioning Your Product in the Minds of Your Customers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/productcollective.com\/positioning-product-minds-customers\/embed\/#?secret=792srHIeFy\" width=\"600\" height=\"338\" title=\"&#8220;Positioning Your Product in the Minds of Your Customers&#8221; &#8212; Product Collective | Organizers of INDUSTRY: The Product Conference\" data-secret=\"792srHIeFy\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/10\/giphy-5.gif","thumbnail_width":480,"thumbnail_height":366,"description":"Whenever possible, you want your customers to have a clear idea about how your product fits in the marketplace and compares with competing products. If you don\u2019t help them form the picture that you want them to have, they will come up with their own ideas. Here are some suggestions for helping your customers form [&hellip;]"}