{"version":"1.0","provider_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","provider_url":"https:\/\/productcollective.com","author_name":"Paul McAvinchey","author_url":"https:\/\/productcollective.com\/author\/newindsum\/","title":"The Art of Saying No and How to Supercharge Your Marketing with JTBD - Product Collective | Organizers of INDUSTRY: The Product Conference","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5zc0C7RIlE\"><a href=\"https:\/\/productcollective.com\/product-brief-8-the-art-of-saying-no-and-how-to-supercharge-your-marketing-with-jtbd\/\">The Art of Saying No and How to Supercharge Your Marketing with JTBD<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/productcollective.com\/product-brief-8-the-art-of-saying-no-and-how-to-supercharge-your-marketing-with-jtbd\/embed\/#?secret=5zc0C7RIlE\" width=\"600\" height=\"338\" title=\"&#8220;The Art of Saying No and How to Supercharge Your Marketing with JTBD&#8221; &#8212; Product Collective | Organizers of INDUSTRY: The Product Conference\" data-secret=\"5zc0C7RIlE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","description":"How to Market the Job-to-be-Done.\u00a0At Industry last year, Chris Spiek of the Rewired Group gave a Masterclass talk on the Jobs-to-be-Done framework. Many people there were immediately struck with the realization of how important it is. Ourselves included, who have since used the framework to better position Industry 2016. Here, Matt Hodges from Intercom outlines [&hellip;]"}