{"id":18510,"date":"2023-04-25T13:38:11","date_gmt":"2023-04-25T13:38:11","guid":{"rendered":"https:\/\/productcollective.com\/?p=18510"},"modified":"2023-04-25T14:38:31","modified_gmt":"2023-04-25T14:38:31","slug":"lords-and-peasants","status":"publish","type":"post","link":"https:\/\/productcollective.com\/lords-and-peasants\/","title":{"rendered":"Lords and Peasants"},"content":{"rendered":"<p>Hey there, peasants and lords of the internet! Back in November,\u00a0<a href=\"https:\/\/twitter.com\/elonmusk\/status\/1587498907336118274?s=20\" target=\"_blank\" rel=\"noopener\">Elon Musk tweeted about Twitter&#8217;s new &#8220;Lord and Peasant&#8221; model<\/a>. Effective yesterday, if you want a blue checkmark on your Twitter profile, you&#8217;ll have to cough up $8 a month. It doesn\u2019t matter if you\u2019re a politician, celebrity, or journalist. You\u2019ll have to pay up. (Well,\u00a0<a href=\"https:\/\/www.theverge.com\/2023\/4\/20\/23691831\/twitter-blue-verified-celebrity-lebron-james-stephen-king\" target=\"_blank\" rel=\"noopener\">unless you\u2019re LeBron James, Stephen King, and William Shatner<\/a>, I guess).<\/p>\n<p>So move over, feudal lords &#8211; it&#8217;s Twitter&#8217;s turn to play the Game of Thrones.<\/p>\n<p>As Product Managers, we&#8217;re always looking for ways to make a buck. But, there is a larger debate here about whether or not it&#8217;s fair to charge for something that was once free. On one hand, Twitter needs to make money somehow. It\u2019s pretty well known that they\u2019ve been bleeding cash both before and after Musk took the helm. On the other hand, this move is certainly going to create even more of a divide in the Twitterverse. Some even are saying it could be the start of the demise of Twitter. While I\u2019m not so sure that\u2019s true just yet, I\u2019m also not personally paying for the privilege to have the blue checkmark next to my name unless I see other real benefits added to the program.<\/p>\n<p>At the end of the day, product managers need to strike a balance between revenue and inclusivity. Maybe Twitter could find a way to offer premium features without creating such a clear divide. Or maybe we&#8217;ll all just have to accept that we&#8217;re either peasants or lords and move on with our lives. We\u2019ll just have to see.<\/p>\n<p>For more on all of this,\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/elon-musks-twitter\/id808014240?i=1000609771974\" target=\"_blank\" rel=\"noopener\">check out Rocketship.FM\u2019s latest episode<\/a>\u00a0on the Elon Musk brand of Twitter \u2013 was released, appropriately, yesterday\u2026 on April 20th. You\u2019re welcome, Elon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey there, peasants and lords of the internet! Back in November,\u00a0Elon Musk tweeted about Twitter&#8217;s new &#8220;Lord and Peasant&#8221; model. Effective yesterday, if you want a blue checkmark on your Twitter profile, you&#8217;ll have to cough up $8 a month. It doesn\u2019t matter if you\u2019re a politician, celebrity, or journalist. You\u2019ll have to pay up. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[341],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lords and Peasants - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"description\" content=\"Hey there, peasants and lords of the internet! Back in November,\u00a0Elon Musk tweeted about Twitter&#039;s new &quot;Lord and Peasant&quot; model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/lords-and-peasants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lords and Peasants - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Hey there, peasants and lords of the internet! Back in November,\u00a0Elon Musk tweeted about Twitter&#039;s new &quot;Lord and Peasant&quot; model.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/lords-and-peasants\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T13:38:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-25T14:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2023\/04\/apple-4503898_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Belsito\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Belsito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/lords-and-peasants\/\",\"url\":\"https:\/\/productcollective.com\/lords-and-peasants\/\",\"name\":\"Lords and Peasants - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/lords-and-peasants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/lords-and-peasants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2023\/04\/apple-4503898_1280.jpg\",\"datePublished\":\"2023-04-25T13:38:11+00:00\",\"dateModified\":\"2023-04-25T14:38:31+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/24d4c079e1398ba4f15e5f82e613f5ff\"},\"description\":\"Hey there, peasants and lords of the internet! 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