{"id":18289,"date":"2022-09-29T13:51:44","date_gmt":"2022-09-29T13:51:44","guid":{"rendered":"https:\/\/productcollective.com\/?p=18289"},"modified":"2022-09-29T17:24:14","modified_gmt":"2022-09-29T17:24:14","slug":"finish-strong","status":"publish","type":"post","link":"https:\/\/productcollective.com\/finish-strong\/","title":{"rendered":"Finish Strong"},"content":{"rendered":"<p>This past week, something happened that we\u2019ve been anticipating for years. We finally were able to put on an in-person edition of INDUSTRY: The Product Conference.<\/p>\n<p>This was the first time we\u2019ve been able to put on our flagship conference since Fall 2019. Since that time, COVID, of course, struck and we had to go virtual with INDUSTRY ever since. While it\u2019s been fun to learn an entirely new way to put on INDUSTRY \u2013 and we\u2019ll continue to run virtual conferences and even <a href=\"https:\/\/industryconference.com\/virtual\" data-cke-saved-href=\"https:\/\/industryconference.com\/virtual\">have one planned on October 18th<\/a> \u2013 it felt really good to gather hundreds of product people from nearly every US state with us this week for INDUSTRY.<\/p>\n<p>But I\u2019ll be honest \u2013 it took nearly every ounce of energy we had to put INDUSTRY on.<\/p>\n<p>In the weeks leading up, we were thrown more curveballs than ever. Our celebrity keynote backed out less than a month beforehand along with several other speakers. Some attendees had to cancel travel and could no longer make it. At one point, it felt like things had the potential to unravel.<\/p>\n<p>But our team knew that letting things unravel wouldn\u2019t be an option. We had to finish\u2026 and finish strong.<\/p>\n<p>We quickly recruited new speakers \u2013 including SNL\u2019s Mikey Day (who hung out with INDUSTRY attendees all night, even at the INDUSTRY party!). We came up with contingency plan after contingency plan. And ultimately\u2026 we did the thing. INDUSTRY 2022 ended up being one of our best conferences yet.<\/p>\n<p>My takeaway from this entire week is this: No matter how much you\u2019re struggling with any sort of product launch \u2013 and how hard things feel\u2026 you\u2019ll never regret putting every ounce of energy into finishing strong. You\u2019ll only feel as proud of yourself and your team as I do right now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This past week, something happened that we\u2019ve been anticipating for years. We finally were able to put on an in-person edition of INDUSTRY: The Product Conference. This was the first time we\u2019ve been able to put on our flagship conference since Fall 2019. Since that time, COVID, of course, struck and we had to go [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[341],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finish Strong<\/title>\n<meta name=\"description\" content=\"This past week, something happened that we\u2019ve been anticipating for years. We finally were able to put on an in-person edition of INDUSTRY: The Product Conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/finish-strong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finish Strong\" \/>\n<meta property=\"og:description\" content=\"This past week, something happened that we\u2019ve been anticipating for years. We finally were able to put on an in-person edition of INDUSTRY: The Product Conference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/finish-strong\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T13:51:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-29T17:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2022\/04\/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_526d6306-6997-422d-bc2a-adaae4d389d1_1450x550.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1450\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mike Belsito\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Belsito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/finish-strong\/\",\"url\":\"https:\/\/productcollective.com\/finish-strong\/\",\"name\":\"Finish Strong\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/finish-strong\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/finish-strong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2022\/09\/69a97b3e-ce42-e064-2b81-648329e1ac23.png\",\"datePublished\":\"2022-09-29T13:51:44+00:00\",\"dateModified\":\"2022-09-29T17:24:14+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/24d4c079e1398ba4f15e5f82e613f5ff\"},\"description\":\"This past week, something happened that we\u2019ve been anticipating for years. 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