{"id":18162,"date":"2022-06-13T14:38:03","date_gmt":"2022-06-13T14:38:03","guid":{"rendered":"https:\/\/productcollective.com\/?p=18162"},"modified":"2022-06-13T18:02:05","modified_gmt":"2022-06-13T18:02:05","slug":"should-your-roadmap-include-helping-people-not-use-your-product","status":"publish","type":"post","link":"https:\/\/productcollective.com\/should-your-roadmap-include-helping-people-not-use-your-product\/","title":{"rendered":"Should your roadmap include helping people not use your product?"},"content":{"rendered":"

When we\u2019re tasked with building out our company\u2019s roadmaps \u2013 we\u2019re often thinking about what products and features we can build to solve problems for our customers (or at least, we should be!). But we\u2019re also trying to move key metrics that are important for our company\u2019s objectives as well. For many websites and apps \u2013 engagement is one of those key metrics. But in what many may think would be a surprising move, TikTok actually introduced a feature that would intentionally help its users decrease engagement.<\/p>\n

Recently, TikTok announced it would be rolling out options<\/a> for consumers to end the endless scrolling that we\u2019re all very used to when using social apps like TikTok, Twitter, Facebook, and others. These options allow users to set custom time limits for how much uninterrupted time they want to spend using the app. After that, the user will receive a notification reminding them to take a break. In a way, it\u2019s not all that different from our Apple Watches reminding us to get up and moving throughout the day.<\/p>\n

But why? Why would TikTok introduce features that would theoretically encourage its users to stop using its app?<\/p>\n

It could be that companies like TikTok are feeling the recent societal pressures to be more mindful of its users\u2019 well-being in this digital age where everybody is constantly on their devices. We\u2019ve even talked through product addiction in a recent season of Rocketship.FM<\/a>. In the episode, we were hopeful that companies like TikTok can do more to help users on this front \u2013 and it seems like perhaps they\u2019re moving in the right direction on that front.<\/p>\n

Most of the products we\u2019re managing may not be in the same boat as TikTok where we have that much control over our users\u2019 habits. But even still \u2013 maybe moves like this are a reminder that we should at least be aware of the impact our products have on users \u2013 whether they\u2019re intended or not.<\/p>\n","protected":false},"excerpt":{"rendered":"

When we\u2019re tasked with building out our company\u2019s roadmaps \u2013 we\u2019re often thinking about what products and features we can build to solve problems for our customers (or at least, we should be!). But we\u2019re also trying to move key metrics that are important for our company\u2019s objectives as well. For many websites and apps […]<\/p>\n","protected":false},"author":3,"featured_media":18164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[341],"tags":[],"yoast_head":"\nShould your roadmap include helping people not use your product?<\/title>\n<meta name=\"description\" content=\"When we\u2019re tasked with building out our company\u2019s roadmaps \u2013 we\u2019re often thinking about what products and features we can build to solve problems for our customers (or at least, we should be!). 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But we\u2019re also trying to move key metrics that are important for our company\u2019s objectives as well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/should-your-roadmap-include-helping-people-not-use-your-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-13T14:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T18:02:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2022\/04\/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_526d6306-6997-422d-bc2a-adaae4d389d1_1450x550.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1450\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mike Belsito\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Belsito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/should-your-roadmap-include-helping-people-not-use-your-product\/\",\"url\":\"https:\/\/productcollective.com\/should-your-roadmap-include-helping-people-not-use-your-product\/\",\"name\":\"Should your roadmap include helping people not use your product?\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/should-your-roadmap-include-helping-people-not-use-your-product\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/should-your-roadmap-include-helping-people-not-use-your-product\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2022\/06\/tunnel-3233082_1280.webp\",\"datePublished\":\"2022-06-13T14:38:03+00:00\",\"dateModified\":\"2022-06-13T18:02:05+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/24d4c079e1398ba4f15e5f82e613f5ff\"},\"description\":\"When we\u2019re tasked with building out our company\u2019s roadmaps \u2013 we\u2019re often thinking about what products and features we can build to solve problems for our customers (or at least, we should be!). 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