{"id":17584,"date":"2021-05-14T13:58:59","date_gmt":"2021-05-14T13:58:59","guid":{"rendered":"https:\/\/productcollective.com\/?p=17584"},"modified":"2021-05-14T13:59:34","modified_gmt":"2021-05-14T13:59:34","slug":"netflix-netflix-short-tale-two-companies","status":"publish","type":"post","link":"https:\/\/productcollective.com\/netflix-netflix-short-tale-two-companies\/","title":{"rendered":"How Do You Out-Netflix Netflix? (A Short Tale of Two Companies)"},"content":{"rendered":"

You know you\u2019ve made it when your brand name becomes synonymous with your actual product type. When you sneeze, you grab a Kleenex. Do you need to find something on the internet? Just Google it. And sometimes\u2026 you just want to Netflix and chill.<\/span><\/p>\n

All of those brands are at the pinnacle of their industries. But nobody seems to be nipping on the heels of Kleenex and Google. Netflix, on the other hand, has some real threats. It\u2019s always competing with the likes of Hulu and Amazon Prime. But with such few legitimate streaming options really offered in the past decade, there was room for all of those platforms. But Netflix had the biggest piece of the pie at over 50%.<\/span><\/a><\/span><\/p>\n

At this point two years ago, though, there were two looming threats for Netflix: Quibi and Disney+. One of them has already failed, while the other seems to be Netflix\u2019s biggest threat ever.<\/span><\/p>\n

Quibi: Short form content for today\u2019s mobile-first consumers<\/b><\/span><\/p>\n

Early last year, Quibi was seen as a real contender to be a thorn in Netflix\u2019s side.<\/span><\/a> It focused on original content, but specifically content that would be made to be consumed in small bites (10 minutes or less) on mobile devices. No standard 30-60 minute shows. And (at first), you couldn\u2019t even watch it on a regular television. It wasn\u2019t mobile-first, it was mobile-only<\/i>.<\/span><\/p>\n

Disney+: Iconic content you can\u2019t not have<\/b><\/span><\/p>\n

A few months before Quibi, Disney+ launched — but with a strategy that relied less on changes in consumption patterns and more on an age-old mantra: content is king. If you want to stream any of Disney\u2019s iconic catalog of titles — which includes Disney classics, Pixar hits, or Star Wars, Marvel, and more\u2026 you\u2019ll need to subscribe to Disney+. Of course, there\u2019d be original content, too — and it would be available on whatever device you have, whether it\u2019s in your pocket or living room.<\/span><\/p>\n

Fast Forward to Today<\/b><\/span><\/p>\n

Today, Netflix is doing just fine. Its revenue increased by nearly $1.5 billion<\/span><\/a> over the past 12 months. But here\u2019s the thing — it is losing market share<\/span><\/a>. Fast. And the big beneficiary is Disney+, which by 2022 may even come even with Netflix<\/span><\/a> in terms of market share. And Quibi, of course, fizzled out fast.<\/span><\/p>\n

But why? Was it really all about content? Did Quibi make some epic mistakes along the way?\u00a0<\/span><\/p>\n

Next week, we\u2019ll dig deeper.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

You know you\u2019ve made it when your brand name becomes synonymous with your actual product type. When you sneeze, you grab a Kleenex. Do you need to find something on the internet? Just Google it. And sometimes\u2026 you just want to Netflix and chill. All of those brands are at the pinnacle of their industries. […]<\/p>\n","protected":false},"author":3,"featured_media":17585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[341],"tags":[],"yoast_head":"\nHow Do You Out-Netflix Netflix? 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