{"id":17518,"date":"2021-04-09T15:04:28","date_gmt":"2021-04-09T15:04:28","guid":{"rendered":"https:\/\/productcollective.com\/?p=17518"},"modified":"2021-04-09T15:04:28","modified_gmt":"2021-04-09T15:04:28","slug":"product-led-growth-success-stories","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-led-growth-success-stories\/","title":{"rendered":"Product-Led Growth Success Stories"},"content":{"rendered":"<p>Want to know how to grow your product and your organization? There are plenty of theories and frameworks out there to give you some ideas of how you <b><i>could<\/i><\/b> do it. There are also a lot of stories out there to show you how people <b><i>have<\/i><\/b> done it. Here\u2019s a collection of those stories.<\/p>\n<p><b>From zero to 9 million users &#8211; a PLG success story.<\/b> Max Duce talked to Jessica Box to learn the secret to astronomical growth, including how Linktree <a href=\"https:\/\/productledalliance.com\/from-zero-to-9-million\/\">achieved 9 million users in four years<\/a>. Jessica also touched on why user-based product development should lie at the center of every business, and how to create and scale a product-led growth team that can drive new levels of customer acquisition and conversion.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/PLEDalliance\">@PLEDalliance<\/a>)<\/p>\n<p><b>10 Companies That Are Killing It With Brand-Driven Storytelling. <\/b>When we meet someone in real life, we ask questions to get to know them better. We listen to their anecdotes, ideas, opinions, and beliefs and share some of our own in order to connect. The rules are pretty much the same in business. Telling your story is a critical part of building your brand. Sujan Patel explores <a href=\"https:\/\/sujanpatel.com\/marketing\/7-companies-killing-brand-driven-storytelling\/\">11 brands that use storytelling to help their growth<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/sujanpatel\">@sujanpatel<\/a>)<\/p>\n<p><b>The Best Growth Hacking Stories You Need to Know For 2020. <\/b>Alejandro Rioja has found that it is not enough to only have an awesome startup. Growth will not happen on its own; you need to find ways to boost it. Growing a business is the goal of pretty much any entrepreneur but finding ways to propel your startup to the next level sometimes takes a toll on you. Alejandro <a href=\"https:\/\/alejandrorioja.com\/best-growth-hacking-stories\/\">shares a set of growth hacking stories<\/a> to inspire your growth efforts.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/riojaalejandro\">@riojaalejandro<\/a>)<\/p>\n<p><b>Notion \u2014 behind the scenes of their amazing product growth.<\/b> In just 2 years, Notion has acquired over 1M users and a $2 billion valuation \u2014 with a group of 50 employees. Marion Darnet shared her key takeaways from the <a href=\"https:\/\/medium.com\/peps-pm\/notion-behind-the-scenes-of-their-amazing-product-growth-be92a003dede\">Forget the Funnel webinar<\/a> where Camille Ricketts &#8211; Head of Marketing at Notion &#8211; explains how they made that growth happen.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/mamadarnet\">@mamadarnet<\/a>)<\/p>\n<p><b>7 Inspiring Product Stories For Every Entrepreneur in 2021. <\/b>Taking on the entrepreneurial journey isn\u2019t easy. But once you have tasted the freedom and excitement of running your own company, there\u2019s no coming back. Swati Sharma shares <a href=\"https:\/\/www.classicinformatics.com\/blog\/inspiring-product-stories-for-entrepreneur\">the stories of entrepreneurs who took on the exciting journey of starting their own products and achieved success<\/a>. You\u2019ll find out that growth comes when your product idea helps others and solves real-life problems.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/classicinfo\">@classicinfo<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to grow your product and your organization? There are plenty of theories and frameworks out there to give you some ideas of how you could do it. There are also a lot of stories out there to show you how people have done it. Here\u2019s a collection of those stories. From [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[340],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product-Led Growth Success Stories - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-led-growth-success-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product-Led Growth Success Stories - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Want to know how to grow your product and your organization? 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