{"id":17495,"date":"2021-04-02T13:55:30","date_gmt":"2021-04-02T13:55:30","guid":{"rendered":"https:\/\/productcollective.com\/?p=17495"},"modified":"2021-04-02T15:47:00","modified_gmt":"2021-04-02T15:47:00","slug":"surprising-findings-state-product-leadership-report-2021","status":"publish","type":"post","link":"https:\/\/productcollective.com\/surprising-findings-state-product-leadership-report-2021\/","title":{"rendered":"Surprising Findings From the State of Product Leadership Report 2021"},"content":{"rendered":"

Earlier this week, we teamed up with the folks at Pendo to launch the <\/span>State of Product Leadership<\/span><\/a>.\u00a0<\/span><\/p>\n

There are 7 key findings, along with some recommendations that we’re making — and you should definitely check out the whole report for all of it.\u00a0<\/span><\/p>\n

But there were a couple of things that really surprised me.<\/span><\/p>\n

1) Delivery is seen as a top product metric by today’s product leaders.<\/strong><\/p>\n

Personally, I’m not so sure this is a good thing, though. Obviously, yes — we want to keep our promises and deliver products at the times our organizations need them. But if we’re measuring delivery, how do we know that we’re actually delivering *value*?<\/span><\/p>\n

2) Product people at marketing-led companies are actually *more* likely to be data-driven than product people at product-led companies.<\/strong><\/p>\n

This was a head-scratcher for me. Not that marketers aren\u2019t data-driven, but it was a surprise that product-led companies seemed to be <\/span>less<\/span><\/i> data driven than those that were more marketing-led. The actual percentages weren\u2019t so far off, so maybe it\u2019s not worth getting so worked up about. But nevertheless, it was a surprise to me.<\/span><\/p>\n

3) People really aren\u2019t as satisfied working in product these days — which makes me sad.<\/strong><\/p>\n

We asked an NPS-style question to product leaders about whether they\u2019d recommend their career path to a friend. The score? 9. It\u2019s technically <\/span>positive, <\/span><\/i>but it\u2019s certainly not a resounding statement about how satisfied they are.\u00a0<\/span><\/p>\n

There are a lot more learnings in the <\/span>State of Product Leadership<\/span><\/a> report — so take a look and let us know if anything surprised you. Actually, we\u2019ll be inviting everybody who downloads the report to a special virtual event where we dissect the findings and draw some of our own conclusions. You can join us for that and add your take on things as well! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Earlier this week, we teamed up with the folks at Pendo to launch the State of Product Leadership.\u00a0 There are 7 key findings, along with some recommendations that we’re making — and you should definitely check out the whole report for all of it.\u00a0 But there were a couple of things that really surprised me. […]<\/p>\n","protected":false},"author":3,"featured_media":17496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[341],"tags":[],"yoast_head":"\nSurprising Findings From the State of Product Leadership Report 2021 - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/surprising-findings-state-product-leadership-report-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surprising Findings From the State of Product Leadership Report 2021 - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Earlier this week, we teamed up with the folks at Pendo to launch the State of Product Leadership.\u00a0 There are 7 key findings, along with some recommendations that we’re making — and you should definitely check out the whole report for all of it.\u00a0 But there were a couple of things that really surprised me. 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