{"id":17418,"date":"2021-03-03T14:03:38","date_gmt":"2021-03-03T14:03:38","guid":{"rendered":"https:\/\/productcollective.com\/?p=17418"},"modified":"2024-01-05T18:54:41","modified_gmt":"2024-01-05T18:54:41","slug":"best-books-for-product-managers","status":"publish","type":"post","link":"https:\/\/productcollective.com\/best-books-for-product-managers\/","title":{"rendered":"Best 30 Books For Product Managers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve been trying to find a curated list of the best books for product managers, well &#8212; you\u2019re in the right place. We\u2019ve engaged our community of 30,000+ product managers and product leaders to uncover 30 books that have helped them most in their product management career over the past few years. We hope this curated list enables you to learn new frameworks, better understand certain tough-to-comprehend concepts, and, ultimately, be an even better product manager and product leader.<\/span><\/p>\n<h2><b>Why read Product Management books?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As we always say, few of us went to school for product management. Even with a growing interest in academia, the number of actual undergraduate and graduate programs that offer product management as an academic discipline is relatively small. For that reason, product management books are a great and affordable way to learn from some of the top product management minds today. The best authors care deeply about their craft and invest a considerable amount of time and research into their work. Product Managers benefit by getting access to an incredible wealth of knowledge for minimal cost!<\/span><\/p>\n<h2><b>Best 30 Books For Product Managers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Over the past several years, we at Product Collective have connected with thousands of product managers throughout our community to understand better the resources that have helped them the most. Even in the Slack channel we offer, we\u2019re always on the lookout for comments about the best books for product managers, along with other helpful resources. Many of these listed are our personal favorites &#8212; including authors who have come to speak at INDUSTRY: The Product Conference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is a compilation of 30 excellent product management books &#8212; broken out into some useful categories and with a brief overview for you to get a grasp of what you\u2019ll learn. This compilation of best product management books is categorized by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Best New Books for Product Managers and Product Leaders (2020\/2021)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Classics: time-tested books that help any product person<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being a Better Product Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being a Better Product Leader<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting Closer to the Customer<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span style=\"color: #ec3131;\"><b>The Best Newer Books for Product Managers and Product Leaders\u00a0<\/b><\/span><\/h2>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41MtKnUEvrL._SX336_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17421\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41MtKnUEvrL._SX336_BO1204203200_-203x300.jpg\" alt=\"\" width=\"203\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41MtKnUEvrL._SX336_BO1204203200_-203x300.jpg 203w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41MtKnUEvrL._SX336_BO1204203200_.jpg 338w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/a><\/h3>\n<h3><b><i>Empowered<\/i><\/b><b>, by Marty Cagan<\/b><b><br \/>\n<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I\u2019ve been waiting for in one book.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014Jeff Patton, Product Process and Design Coach<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Many product management books talk about what it takes to build world-class products. <\/span><i><span style=\"font-weight: 400;\">Empowered<\/span><\/i><span style=\"font-weight: 400;\"> goes deeper to talk about what it takes to create product <\/span><i><span style=\"font-weight: 400;\">teams<\/span><\/i><span style=\"font-weight: 400;\"> that genuinely thrive. Decades of experience from both the author and product leaders whose insights are present throughout the book lead <\/span><i><span style=\"font-weight: 400;\">Empowered<\/span><\/i><span style=\"font-weight: 400;\"> to be an instant classic for product managers and product leaders alike.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book is perfect for the product manager who aspires to transition into product leadership roles &#8212; and product leaders who are focused on ensuring their teams thrive.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Empowered-Ordinary-People-Extraordinary-Products\/dp\/111969129X\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51Gbe7zH50L._SX348_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17423\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51Gbe7zH50L._SX348_BO1204203200_-210x300.jpg\" alt=\"\" width=\"210\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51Gbe7zH50L._SX348_BO1204203200_-210x300.jpg 210w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51Gbe7zH50L._SX348_BO1204203200_.jpg 350w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/a><\/h3>\n<h3><b><em>The Influential Product Manager<\/em>, by Ken Sandy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">This valuable guide will help product managers lead their organizations and better serve their users and will help product executives uplevel their team\u2019s effectiveness and business impact.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014Brent Tworetzky, Chief Operating Officer at Parsley Health<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A practical guide for product managers on how to act at each critical stage of the product life cycle, this book essentially serves as a textbook for those looking for concrete guidance on what actually to do. If you\u2019re looking for a \u201chow-to\u201d book for being a great product manager, this is it.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is especially helpful for those product managers just getting started and those continually asking the question, \u201cAm I doing this right?\u201d<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/amzn.to\/39kie8i\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41QraXw81hL._SX309_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17424\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41QraXw81hL._SX309_BO1204203200_-187x300.jpg\" alt=\"\" width=\"187\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41QraXw81hL._SX309_BO1204203200_-187x300.jpg 187w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41QraXw81hL._SX309_BO1204203200_.jpg 311w\" sizes=\"(max-width: 187px) 100vw, 187px\" \/><\/a><\/h3>\n<h3><em><b>The Product-Led Organization,<\/b><\/em><b> by Todd Olson<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">This is an essential read for anyone who wants a practical understanding of how to create the most valuable software companies of the present and future \u2013 you\u2019d have to hunt for years to get all its wisdom in a single tome.<\/span><\/i><i><span style=\"font-weight: 400;\">\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014Oji Udezue, Product Leader (Calendly, Atlassian, and elsewhere)<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">One of the hottest trends we see right now in product management is the notion of the \u201cProduct-Led\u201d organization. This book, penned by the CEO of Pendo, one of the leading product-led companies in the SaaS space, is one of the first to detail what it means to be product-led and codify how to drive growth as a product-led organization.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book is perfect for any product manager or product leader who aims to build and grow through product-led strategies.\u00a0<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Data-Driven-Product-Software-Customers-Without\/dp\/1119660874\/ref=sr_1_1?dchild=1&amp;keywords=todd+olson+product+led&amp;qid=1590003983&amp;sr=8-1\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41ewRDUehrL._SX336_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17425\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41ewRDUehrL._SX336_BO1204203200_-203x300.jpg\" alt=\"\" width=\"203\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41ewRDUehrL._SX336_BO1204203200_-203x300.jpg 203w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41ewRDUehrL._SX336_BO1204203200_.jpg 338w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/a><\/h3>\n<h3><b><em>Building for Everyone<\/em>, by Annie Jean-Baptiste<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">&#8220;This book is an invaluable resource for those wanting to make significant strides in how their organization thinks about and broadly implements product inclusion initiatives!\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u2014Delecia Krevet, Director of People Operations at Google<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t thought deeply about diversity and inclusion inside your products, then the chances are good that you\u2019re missing a massive opportunity. It\u2019s not only the right thing to do but being mindful about your product\u2019s inclusiveness is critical if you want to see it succeed. But <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> do you do it? This book exists to answer that precise question.\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re a product manager or product leader who has thought about diversity and inclusion in your products but hasn\u2019t gone as far as to make substantial changes &#8212; you should buy this book. In fact, <\/span><i><span style=\"font-weight: 400;\">every<\/span><\/i><span style=\"font-weight: 400;\"> product manager and product leader ought to buy this book.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Building-Everyone-Practices-Googles-Inclusion\/dp\/1119646227\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41cr88mM0zL._SX331_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17426\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41cr88mM0zL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41cr88mM0zL._SX331_BO1204203200_-200x300.jpg 200w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41cr88mM0zL._SX331_BO1204203200_.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/h3>\n<h3><b><em>It\u2019s About Damn Time<\/em>, by Arlan Hamilton<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">&#8220;Arlan\u2019s story speaks to all the would-be entrepreneurs and dreamers out there. She brings a unique perspective that has enabled her to see opportunities that others can not.\u00a0 Her message is simple.\u00a0 Those of us who are different can rule the business world, and no one can stop us.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Mark Cuban, Entrepreneur, and Investor<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">While this isn\u2019t a \u201cproduct management book,\u201d we believe that every product manager should read it. A book about perseverance and overcoming obstacles, <\/span><i><span style=\"font-weight: 400;\">It\u2019s About Damn Time <\/span><\/i><span style=\"font-weight: 400;\">illustrates that absolutely anybody can find their voice, work their way into any room they want to be in, and achieve their goals &#8212; no matter the obstacles in front of them.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Candidly, everybody should read this book. But those who want to succeed in environments where the odds may be stacked against them may find this to be incredibly motivating and inspiring.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Its-About-Damn-Time-Underestimated\/dp\/0593136411\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/510UI5KtI-L._SX329_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17427\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/510UI5KtI-L._SX329_BO1204203200_-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/510UI5KtI-L._SX329_BO1204203200_-199x300.jpg 199w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/510UI5KtI-L._SX329_BO1204203200_.jpg 331w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a><\/h3>\n<h3><b><em>Unapologetically Ambitious<\/em>, by Shellye Archambeau<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">&#8220;Archambeau&#8217;s winning voice and refusal to countenance failure make for an appealing account of one woman&#8217;s path to success.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Publisher\u2019s Weekly<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This inspiring leadership book offers wisdom and actionable advice for leaders who wish to thrive in the face of adversity. Through her experience building and scaling companies in Silicon Valley, the author realized ambition alone isn\u2019t enough to succeed truly. This book encompasses practical strategies, tools, and approaches to help any leader (including product managers) create their path to success.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">While this book is perfect for those looking to take on leadership roles in their future, it will really be beneficial for anybody who wants to blaze their trail and fast-track their way to reaching their personal and professional goals.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Unapologetically-Ambitious-Barriers-Create-Success\/dp\/1538702894\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41mBsEzqc3L.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17428\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41mBsEzqc3L-194x300.jpg\" alt=\"\" width=\"194\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41mBsEzqc3L-194x300.jpg 194w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41mBsEzqc3L.jpg 324w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/><\/a><\/h3>\n<h3><b><em>Build What Matters<\/em>, by Ben Foster and Rajesh Nerlikar<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">&#8220;This book is an amazing resource for any product leader or tech startup founder who is looking to foster the tricky combination of vision-led product management and metrics-driven product rigor.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Rob Go, Co-Founder, and Partner at NextView Ventures<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Sometimes, the product buzzwords get all of the attention. Keeping up with the \u201cnext new thing\u201d can be a challenge. But sometimes, trying to keep up causes us to lose sight of what\u2019s important: creating long-term value for our customers through the products we\u2019re building. In this book, you\u2019ll learn what vision-led product management is and how to put it into practice, backed by the longtime successful strategies that both authors have implemented for years.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book is primarily for strategy-oriented product managers who wish to create customer-focused, value-building products.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Build-What-Matters-Delivering-Vision-Led-ebook\/dp\/B08GQMCP19\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41xAYpEAqL._SX348_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17429\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41xAYpEAqL._SX348_BO1204203200_-210x300.jpg\" alt=\"\" width=\"210\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41xAYpEAqL._SX348_BO1204203200_-210x300.jpg 210w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41xAYpEAqL._SX348_BO1204203200_.jpg 350w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/a><\/h3>\n<h3><b><em>Cracking the PM Career<\/em>, by Jackie Bavaro and <\/b><b>Gayle Laakmann McDowell<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">&#8220;Amazing, practical advice to take control and navigate your product management career. I wish I had this book when I first embarked on my PM journey. A must-have guide!&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Yardley Pohl, Co-Founder and Board Member of Women in Product<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">From the authors that wrote the seminal book on interviewing for product management roles, they team up again to write another likely instant-classic &#8212; this time on leveling up one\u2019s product career. Covering areas like transitioning into product leadership, building product teams, making career decisions, and more &#8212; this book helps you think about <\/span><i><span style=\"font-weight: 400;\">your career <\/span><\/i><span style=\"font-weight: 400;\">as \u201cthe product.\u201d<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anyone who cares just as much about their career as they do the products they manage, particularly those looking to transition from \u201cProduct Manager\u201d to \u201cProduct Leader.\u201d<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Cracking-PM-Career-Frameworks-Practices\/dp\/0984782893\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<div class=\"poptin-embedded\" data-id=\"e1ea36856c520\"><\/div>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><b><span style=\"color: #ec3131;\">The Classics:<\/span>\u00a0<\/b><\/h2>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41QgO7VU5fL._SX331_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17430\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41QgO7VU5fL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41QgO7VU5fL._SX331_BO1204203200_-200x300.jpg 200w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41QgO7VU5fL._SX331_BO1204203200_.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/h3>\n<h3><b><em>Cracking the PM Interview<\/em>, by Jackie Bavaro and <\/b><a href=\"https:\/\/www.amazon.com\/Gayle-Laakmann-McDowell\/e\/B004BI1ZUQ\/ref=dp_byline_cont_book_2\"><b>Gayle Laakmann McDowell<\/b><\/a><\/h3>\n<p><em><span style=\"font-weight: 400;\">&#8220;I wish this book had existed when I first found my way into product management. Gayle and Jackie don&#8217;t just help you land a PM job; they show you what it takes to be great once you&#8217;ve got one. Finally there&#8217;s a game plan for charting your career as a product manager.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Ken Norton, Creator of the \u201cBring the Donuts\u201d newsletter and 14-year Google veteran<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Interviewing for a product management role at a top-tier technology company is a unique experience. What questions will you get asked? What are hiring managers looking for? What separates the right candidates from the great ones &#8212; who even gets hired? This book answers all of those questions and more in what has become an essential read for any product manager going through the interview process.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book is essential reading and the perfect product management book for any product manager actively interviewing &#8212; or preparing to interview &#8212; for product management roles.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Cracking-PM-Interview-Product-Technology\/dp\/0984782818\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41B-r67eHYL._SX331_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17431\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41B-r67eHYL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41B-r67eHYL._SX331_BO1204203200_-200x300.jpg 200w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41B-r67eHYL._SX331_BO1204203200_.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/h3>\n<h3><b><em>Running Lean<\/em>, by Ash Maurya<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I&#8217;d encourage this book to anyone trying to get a business off the ground.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Noah Kagan, Chief Sumo of AppSumo<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In an age where product managers and entrepreneurs are building more products than ever &#8212; why do most of them fail? Unfortunately, this happens because most of the time, people simply are wasting time, money, and other resources in building the wrong product. This book helps you determine just how to find that sometimes-elusive \u201cproduct-market-fit\u201d and build something that your customers and users want or need.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book is handy for <\/span><span style=\"font-weight: 400;\">product managers, entrepreneurs, small business owners, software developers, and even those looking to start side-ventures.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Running-Lean-Iterate-Plan-Works\/dp\/1449305172\"><span style=\"font-weight: 400;\">Amazon US)<\/span><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41czNgTCIQL._SX334_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17432\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41czNgTCIQL._SX334_BO1204203200_-202x300.jpg\" alt=\"\" width=\"202\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41czNgTCIQL._SX334_BO1204203200_-202x300.jpg 202w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41czNgTCIQL._SX334_BO1204203200_.jpg 336w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/a><\/h3>\n<h3><b><em>Crossing the Chasm<\/em>, by Geoffrey Moore<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;Before you set foot into the high-tech playing field, get your hands on Crossing the Chasm &#8212; in the fast-paced, hard-fought technology arena, it will definitely put the odds of winning in your favor.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 William B Lawson Sr., Chairman and CEO of Lawson Software<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A classic text billed as creating a new game plan for marketing in high-tech industries is a lot more. This book will help you understand how customers think about the products they\u2019re using and how vital understanding where your product fits in the product life cycle is for your product to succeed. If you want to know what innovation truly is, this is the book for you.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anybody involved with building and launching brand new products needs to read this book &#8212; including product managers, product marketers, and entrepreneurs. Even those involved with managing existing products will stand to benefit a lot from this book.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Crossing-Chasm-Marketing-High-Tech-Mainstream\/dp\/0060517123\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><a href=\"https:\/\/www.amazon.com\/Running-Lean-Iterate-Plan-Works\/dp\/1449305172\"><span style=\"font-weight: 400;\">)<\/span><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/412m6c12zBL._SX329_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17433\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/412m6c12zBL._SX329_BO1204203200_-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/412m6c12zBL._SX329_BO1204203200_-199x300.jpg 199w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/412m6c12zBL._SX329_BO1204203200_.jpg 331w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a><\/h3>\n<h3><b><em>Inspired<\/em>, by Marty Cagan<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;<\/span><\/i><i><span style=\"font-weight: 400;\">When asked what product is, and how companies can accelerate growth, I always start with \u2018read INSPIRED and then we can talk.\u2019\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Sarah Bernard, VP of Product at Jet.com\u00a0<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Most often considered the seminal book for product managers, <\/span><i><span style=\"font-weight: 400;\">Inspired<\/span><\/i><span style=\"font-weight: 400;\"> is meant to give product people the master class on how to properly set their product teams and products up for success in the ever-changing world of technology products. While its first edition was published over ten years ago, the principles and practices described in the book remain incredibly relevant, even as the product world continues to evolve.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">All product managers and product leaders should read this book. Full stop, this is considered by most as the perfect product management book for anybody to keep as a handy reference.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/gp\/product\/1119387507\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><a href=\"https:\/\/www.amazon.com\/Running-Lean-Iterate-Plan-Works\/dp\/1449305172\"><span style=\"font-weight: 400;\">)<\/span><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51qwAMXG7sL._SX333_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17434\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51qwAMXG7sL._SX333_BO1204203200_-201x300.jpg\" alt=\"\" width=\"201\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51qwAMXG7sL._SX333_BO1204203200_-201x300.jpg 201w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51qwAMXG7sL._SX333_BO1204203200_.jpg 335w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/><\/a><\/h3>\n<h3><b><em>The Lean Product Playbook<\/em>, by Dan Olsen<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">&#8220;Dan&#8217;s product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable \u2015 and if you want to build a successful product, you will too.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Aaron Levie, CEO of Box<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is marketed as a guide for building practical products that customers love &#8212; and it certainly fits the bill. It\u2019s a whole lot more. Dan Olsen shares real frameworks that are simple to understand yet meaty enough to practice at fast-growing technology companies. Product Collective\u2019s Co-Founder, Mike Belsito, assigns this book to the undergraduate students he teaches every Fall at Case Western Reserve University because it\u2019s an excellent all-encompassing product management book that\u2019s both actionable and insightful.\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book is perfect for those who are relatively new to product management &#8212; and those product managers who are hungry to learn new and useful frameworks.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Lean-Product-Playbook-Innovate-Products\/dp\/1118960874\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><a href=\"https:\/\/www.amazon.com\/Running-Lean-Iterate-Plan-Works\/dp\/1449305172\"><span style=\"font-weight: 400;\">)<\/span><\/a><\/p>\n<hr \/>\n<div class=\"poptin-embedded\" data-id=\"e1ea36856c520\"><\/div>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"color: #ec3131;\"><b>The Best Books for Learning and Applying New Skills to Become a Better Product Manager:<\/b><\/span><\/h2>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/31nREPFKEqL._SX331_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17435\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/31nREPFKEqL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/31nREPFKEqL._SX331_BO1204203200_-200x300.jpg 200w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/31nREPFKEqL._SX331_BO1204203200_.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/h3>\n<h3><b><i>Build Better Products<\/i><\/b><b>, by Laura Klein<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">This book should be mandatory reading for anybody making product decisions.<\/span><\/i><i><span style=\"font-weight: 400;\">&#8220;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Eric Ries, Author of The Lean Startup<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Building a software product is easier than ever, thanks to countless low-code\/no-code tools and SaaS applications designed to help product people. But building a software product that people want to use &#8212; well, that\u2019s a different story. This book isn\u2019t just about theoretical concepts, though. It offers practical step-by-step guidance and exercises that help product managers build better products at all levels of the product life cycle.\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Product managers looking for a systematic approach to building better software products enjoy learning exercises and applying them in their own work.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Build-Better-Products-Successful-User-Centered\/dp\/1933820586\/ref=asc_df_1933820586\/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312006100296&amp;hvpos=&amp;hvnetw=g&amp;hvrand=4298775986366882389&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9015306&amp;hvtargid=pla-316081717433&amp;psc=1\"><span style=\"font-weight: 400;\">AUS<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41CeN9cAh2L.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17436\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41CeN9cAh2L-188x300.jpg\" alt=\"\" width=\"188\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41CeN9cAh2L-188x300.jpg 188w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41CeN9cAh2L.jpg 313w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/><\/a><\/h3>\n<h3><b><i>Radical Focus<\/i><\/b><b>, by Christina Wodtke<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cFinally, a parable I could relate to! The real message is that OKRs work, and Radical Focus is a great implementation guide to the world of OKRs, making it easy to deploy and see the exceptional results you&#8217;re after.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 David Shen, Launch Capital<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A business book disguised as a parable, this book illustrates the application of the critical concept of OKR\u2019s but in the lens of a real-world story. Written explicitly with Silicon Valley-type businesses in mind, it\u2019s a book that will benefit anybody who wishes to level up their work by implementing a new decision-making system to help them achieve their objectives.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Any entrepreneur, product manager, or business owner who wants to succeed using a systematic approach can follow to master the concept of OKR\u2019s.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Radical-Focus-Achieving-Important-Objectives-ebook\/dp\/B01BFKJA0Y\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51u-iZKRXuL._SX331_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17437\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51u-iZKRXuL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51u-iZKRXuL._SX331_BO1204203200_-200x300.jpg 200w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51u-iZKRXuL._SX331_BO1204203200_.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/h3>\n<h3><b><i>Product Management in Practice<\/i><\/b><b>, by Matt LeMay<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;In a digital era for products and teams, Matt LeMay brings the role of product management back to its fundamental human tenets.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Cecilia Shao, Product Manager, IBM Watson Data Platform<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A guide to product management that offers a framework for product managers to learn and implement, this book is a practical text that\u2019s especially helpful to those that find themselves lost in the world of product management. With a particular focus on the CORE connective skills &#8212; Communication, Organization, Research, and Execution &#8212; this book is a practical playbook for product management practitioners.\u00a0\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s beneficial for those looking to break into product management or active product managers continually looking for new frameworks to learn and level up their skills.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Product-Management-Practice-Real-World-Connective-ebook\/dp\/B0778ZX2TX\/ref=sr_1_1?crid=2AHFQRH19BNTD&amp;dchild=1&amp;keywords=product+management+in+practice&amp;qid=1614698379&amp;s=digital-text&amp;sprefix=product+managemetn+in+practice%2Cdigital-text%2C163&amp;sr=1-1\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51G-XiecxvL.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17438\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51G-XiecxvL-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51G-XiecxvL-199x300.jpg 199w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51G-XiecxvL.jpg 331w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a><\/h3>\n<h3><b><i>Measure What Matters<\/i><\/b><b>, by John Doerr<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cWhether you&#8217;re a seasoned CEO or a first-time entrepreneur, you&#8217;ll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I&#8217;m glad John invested the time to share these ideas with the world.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Reid Hoffman, Co-Founder of LinkedIn and the author of The Startup of You<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Like Radical Focus, this is another book that extols the importance and usefulness of OKR\u2019s in entrepreneurs\u2019 work. The author uses his experience as one of the most venerable venture capitalists in all of Silicon Valley to recall stories and case studies that highlight his work and underscore how OKR\u2019s can help one better achieve their goals. There are superstar cameos throughout, including stories about Bono, Bill Gates, Google\u2019s Founders Larry Page and Sergey Brin, and others.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Any entrepreneur, product manager, or business owner who wants to better understand OKR\u2019s &#8212; as well as anybody interested in tales of Silicon Valley.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Measure-What-Matters-Google-Foundation-ebook\/dp\/B078FZ9SYB\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-03-at-10.47.43-AM.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17439\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-03-at-10.47.43-AM-199x300.png\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-03-at-10.47.43-AM-199x300.png 199w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-03-at-10.47.43-AM.png 310w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a><\/h3>\n<h3><b><i>Shape Up<\/i><\/b><b>, by Ryan Singer<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cA different way of looking at managing projects, Shape Up changes the way that people think of the time and space they use to do their work, which is pretty remarkable.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Mike Belsito, Co-Founder of Product Collective and Organizer of INDUSTRY: The Product Conference<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Positioned as a guide to the way that work is done at Basecamp, it\u2019s much more than that. Ryan Singer re-shifts how product managers, designers, developers, and others ought to look at the projects they manage. Introducing new frameworks and exercises,<\/span><i><span style=\"font-weight: 400;\"> Shape Up<\/span><\/i><span style=\"font-weight: 400;\"> challenges one to throw away what they know about how work <\/span><i><span style=\"font-weight: 400;\">should<\/span><\/i><span style=\"font-weight: 400;\"> be done and approach things differently.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Product managers, designers, software developers, and entrepreneurs would all stand to benefit by reading this book to manage their work more effectively.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/basecamp.com\/shapeup\"><span style=\"font-weight: 400;\">Basecamp<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/515RIcktSL._SX387_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17440\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/515RIcktSL._SX387_BO1204203200_-234x300.jpg\" alt=\"\" width=\"234\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/515RIcktSL._SX387_BO1204203200_-234x300.jpg 234w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/515RIcktSL._SX387_BO1204203200_.jpg 389w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/a><\/h3>\n<h3><b><i>The Messy Middle<\/i><\/b><b>, by Scott Belsky<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cBuilding a lasting business is 1% idea and 99% resilience. The Messy Middle details the unglamorous but essential lessons every founder needs to learn.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Jennifer Hyman, Co-Founder, and CEO of Rent the Runway<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Most books about startup successes often talk about that beginning grind &#8212; or the victorious ending. But they avoid where the real work takes place, what Scott Belsky calls \u201cThe Messy Middle.\u201d This book is essentially a textbook (size and all) with over 100 lessons on what it takes to build a successful startup company, focusing mainly on the book\u2019s namesake.\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s specially designed for entrepreneurs, but anybody trying to create a technology product from scratch, like product managers, will stand to benefit as well.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Messy-Middle-Finding-Through-Hardest\/dp\/0735218072\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41dFLER4cuL._SX331_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17441\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41dFLER4cuL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41dFLER4cuL._SX331_BO1204203200_-200x300.jpg 200w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41dFLER4cuL._SX331_BO1204203200_.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/h3>\n<h3><b><i>Escaping the Build Trap<\/i><\/b><b>, by Melissa Perri<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cAll too often, companies find themselves imprisoned in \u2018The Build Trap\u2019 &#8212; a constant battle of feature-after-feature without creating real value. This book will help you get out of that.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Paul McAvinchey, Co-Founder of Product Collective and Organizer of INDUSTRY: The Product Conference<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">All too often, companies building software products end up focusing on the wrong things. Instead of driving customer value and driving outcomes &#8212; they focus on things like speed and output. The problem, of course, is that just because you\u2019re creating a lot of something doesn\u2019t mean that you\u2019re doing the right thing. This book discusses what companies can do to get out of this vicious cycle of \u201cbuild, build, build\u201d and, ultimately, escape \u201cThe Build Trap.\u201d<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is the perfect product management book for any product person &#8212; especially those at large organizations &#8212; who feel like they keep churning feature after feature without any discernible additional benefit. <\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Escaping-Build-Trap-Effective-Management\/dp\/149197379X\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<div class=\"poptin-embedded\" data-id=\"e1ea36856c520\"><\/div>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"color: #ec3131;\"><b>The Best Books for Becoming a Better Product Leader:<\/b><\/span><\/h2>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51rNzSXCkBL._SX331_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17442\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51rNzSXCkBL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51rNzSXCkBL._SX331_BO1204203200_-200x300.jpg 200w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51rNzSXCkBL._SX331_BO1204203200_.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/h3>\n<h3><b><i>Product Leadership<\/i><\/b><b>, by Richard Banfield, Martin Erickson, and Nate Walkingshaw<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;Richard, Nate, and Martin have collectively walked the walk in applying human-centric design principles time and time again in the wild, which is evident in their message and many useful real-world examples.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Heather Abbott, SVP of Corporate Solutions at NASDAQ<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Chock full of insights from interviews with nearly 100 product leaders, this book helps explore different themes, approaches, and strategies that today\u2019s leading product leaders use. While many product management books focus on sharing how to be a great product manager &#8212; and this one does, too &#8212; this dives deeper into not just managing great products but building great product <\/span><i><span style=\"font-weight: 400;\">teams<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Product managers who enjoy learning from others will especially appreciate the insights gathered from various interviews. This book will be beneficial to those looking to transition from product management to product leadership.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Product-Leadership-Managers-Products-Successful\/dp\/1491960604\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41SKhBKxy9L._SX329_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17443\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41SKhBKxy9L._SX329_BO1204203200_-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41SKhBKxy9L._SX329_BO1204203200_-199x300.jpg 199w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41SKhBKxy9L._SX329_BO1204203200_.jpg 331w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a><\/h3>\n<h3><b><i>The Making of a Manager, by Julie Zhuo<\/i><\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cI wish I&#8217;d had this book when I started managing a team at Instagram. Julie covers the full range of becoming a manager, from your first meetings with your team to accomplish huge goals together.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Mike Krieger, Co-Founder of Instagram<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Any great CEO in the world had to become a manager at some point in their careers. Unfortunately, even the best management schools can\u2019t adequately prepare anybody for what it\u2019s like to take on their very first management role. This book is a practical guide for that particular point in one\u2019s career &#8212; transitioning from individual contributor to manager.\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anyone who plans to make the transition &#8212; or recently made the transition &#8212; into a management role would consider this book an excellent resource, including first-time product managers tasked with leading a product team.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Making-Manager-What-Everyone-Looks\/dp\/0735219567\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51f7fXT5gL._SX322_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17444\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51f7fXT5gL._SX322_BO1204203200_-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51f7fXT5gL._SX322_BO1204203200_-195x300.jpg 195w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51f7fXT5gL._SX322_BO1204203200_.jpg 324w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a><\/h3>\n<h3><b><i>Year of Yes, by Shonda Rhimes<\/i><\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cThere\u2019s real value in the experiences Rhimes shares\u2026 When, for example, she discusses learning to take better care of herself, the memoir feels honest, raw and revelatory.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 The Washington Post<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book may not be considered a product management book &#8212; or even a <\/span><i><span style=\"font-weight: 400;\">business<\/span><\/i> <i><span style=\"font-weight: 400;\">book<\/span><\/i><span style=\"font-weight: 400;\"> &#8212; to most. Yet, we believe it\u2019s still an essential read for product managers, as this memoir dives deep into Rhimes\u2019s personal life and life as a television producer as she challenged herself to say \u201cyes\u201d to things for an entire year. Pushing herself well beyond her comfort zone, insights emerged that so many of us can learn from (especially product managers who often must say \u201cno\u201d to many things.)\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book is excellent for anybody who may find life or their career a little too comfortable and may need some inspiration to challenge themselves to do some difficult things.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Year-Yes-Dance-Stand-Person\/dp\/1476777128\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51wSyDsdnPL.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17445\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51wSyDsdnPL-198x300.jpg\" alt=\"\" width=\"198\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51wSyDsdnPL-198x300.jpg 198w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51wSyDsdnPL.jpg 330w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/a><\/h3>\n<h3><b><i>Radical Candor, <\/i>by Kim Scott<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;I think this is an incredible book for anyone who is hoping to create better relationships in the workplace. Whether you manage 1 person or an entire company, this is for YOU.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Rachel Hollis, New York Times bestselling author<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">An essential read for any manager who wants to toe the line between being aggressive and empathetic. This book offers guidance on how great bosses build better relationships with their employees. The author draws on her decades of experience and distills the learnings into actionable insights that readers can quickly identify with and put into practice.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anyone who manages other people &#8212; and those who manage managers &#8212; will find this book perfectly suited for them.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Radical-Candor-Saying-Expert-Thinking-ebook\/dp\/B01NBT5LQA\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51nepS2j-UL._SX329_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17446\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51nepS2j-UL._SX329_BO1204203200_-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51nepS2j-UL._SX329_BO1204203200_-199x300.jpg 199w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51nepS2j-UL._SX329_BO1204203200_.jpg 331w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a><\/p>\n<h3><b><i>It Doesn\u2019t Have to be Crazy at Work, <\/i>by Jason Fried and David Heinemeier Hansson<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cTheir book is funny, well-written, and iconoclastic and by far the best thing on management published this year.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 The Economist<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Have you ever felt like your work-life was something out of the movie <\/span><i><span style=\"font-weight: 400;\">Office Space<\/span><\/i><span style=\"font-weight: 400;\"> &#8212; with endless meetings, meaningless memos, and no real, actual\u2026 <\/span><i><span style=\"font-weight: 400;\">work<\/span><\/i><span style=\"font-weight: 400;\">? This book is about how to get out of that funk. More of a manifesto of sorts, this book trumpets that the notion of long hours and \u201chustle culture\u201d simply isn\u2019t necessary to achieve greatness in the workplace. There is another way; a better way. This book shows you that way.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This book is especially for those who find themselves fed up with the social norms of 80-hour workweeks and a 7-day work schedule and want to find a better way.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Doesnt-Have-Be-Crazy-Work\/dp\/0062874780\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<div class=\"poptin-embedded\" data-id=\"e1ea36856c520\"><\/div>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"color: #ec3131;\"><b>The Best Books for Getting Closer to Customers:<\/b><\/span><\/h2>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51zfwck6M5L._SY392_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17447\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51zfwck6M5L._SY392_BO1204203200_-300x237.jpg\" alt=\"\" width=\"300\" height=\"237\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51zfwck6M5L._SY392_BO1204203200_-300x237.jpg 300w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/51zfwck6M5L._SY392_BO1204203200_.jpg 499w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/h3>\n<h3><b><i>Testing Business Ideas<\/i><\/b><b>, by David Bland and Alexander Osterwalder<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cThe more I dig into this book, the more insights I get out of it. It&#8217;s yet another amazing work by Strategyzer.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Nichole Elizabeth DeMer\u00e9, B2B SaaS Consultant<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">70% of new products fail, while just 30% ultimately succeed. This book aims to flip that statistic. Co-authored by the person who created the business model canvas, this book is meant to be a practical guide with hands-on techniques and exercises designed to help product people rapidly test new ideas. A book that encourages less intuition and more data-driven decisions, reading this ought to leave you even more inclined to experiment with new ideas.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anybody involved with building new products &#8212; particularly at the earliest stages &#8212; will stand to benefit from this book, from entrepreneurs to product managers, designers, and developers and, well, anybody who finds themselves \u201ctesting business ideas,\u201d as the title suggests.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Rapid-Testing-Business-Ideas-Customer\/dp\/1119551447\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41McFfgtTpL._SX331_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17448\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41McFfgtTpL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41McFfgtTpL._SX331_BO1204203200_-200x300.jpg 200w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41McFfgtTpL._SX331_BO1204203200_.jpg 333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/h3>\n<h3><b><i>Webs of Influence<\/i><\/b><b>, by Nathalie Nahai<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Jamie Bartlett, Author of The Dark Net<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A book designed to help companies navigate the ultra-competitive space of online commerce, this weaves together insights from psychology, neuroscience, and behavioral economics to help readers better understand the dynamics and motivations behind consumer behavior.\u00a0\u00a0<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Product managers and product marketers who are tasked with positioning their products to consumers online will benefit from this book.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Webs-Influence-Psychology-Online-Persuasion\/dp\/1292134607\/ref=pd_lpo_14_t_0\/145-6995731-6883732?_encoding=UTF8&amp;pd_rd_i=1292134607&amp;pd_rd_r=b9d18d22-3801-4c7f-8c6e-90ed451a285c&amp;pd_rd_w=ZVcCq&amp;pd_rd_wg=5152Y&amp;pf_rd_p=16b28406-aa34-451d-8a2e-b3930ada000c&amp;pf_rd_r=9QQJ6FR9H2R7ZNQYAD8C&amp;psc=1&amp;refRID=9QQJ6FR9H2R7ZNQYAD8C\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41oZaB9ETZL._SX322_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17449\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41oZaB9ETZL._SX322_BO1204203200_-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41oZaB9ETZL._SX322_BO1204203200_-195x300.jpg 195w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41oZaB9ETZL._SX322_BO1204203200_.jpg 324w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a><\/h3>\n<h3><b><i>The Mom Test<\/i><\/b><b>, by Rob Fitzpatrick<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;Read this short book! We believe this is the best and most accessible book for entrepreneurs who are seeking product market fit.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Simon Murdoch, Partner at Episode1 Ventures<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s said that you shouldn\u2019t ask your mom about your new business idea or product concept. But this book asserts the notion misses the point. You shouldn\u2019t ask <\/span><i><span style=\"font-weight: 400;\">anyone<\/span><\/i><span style=\"font-weight: 400;\"> about your new business idea. Instead, engaging with customers in the right way will help you uncover whether the product you\u2019re building solves their problem. This book enables you to guide those critical conversations.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anybody involved with building new products &#8212; particularly at the earliest stages &#8212; will stand to benefit from this book, from entrepreneurs to product managers, designers, and developers.\u00a0<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Mom-Test-customers-business-everyone\/dp\/1492180742\"><span style=\"font-weight: 400;\">Amazon US<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41xJnPkvI4L._SX322_BO1204203200_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17450\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41xJnPkvI4L._SX322_BO1204203200_-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41xJnPkvI4L._SX322_BO1204203200_-195x300.jpg 195w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41xJnPkvI4L._SX322_BO1204203200_.jpg 324w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a><\/h3>\n<h3><b><i>Obviously Awesome,<\/i><\/b><b> by April Dunford<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cApril provides an easy-to-understand framework for you to do your positioning work. If you run through her 10-stage process and give yourself the chance to allow the scales to fall from your eyes, you&#8217;ll improve your positioning and, ultimately, your product.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Simon Galbraith, CEO of Red Gate Software<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You know your product is awesome &#8212; but does anyone else? This book helps you find your product\u2019s \u201csecret sauce\u201d and identify who\u2019s craving that sauce and, ultimately, sell that sauce to them (in big batches, of course). A book that\u2019s both entertaining and enlightening, this book is packed with lessons gleaned from the author\u2019s experiences in launching 16 products throughout her career.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is the perfect book for early-stage entrepreneurs, product marketers, and product managers who believe that it\u2019s not just \u201cthe marketing team\u2019s job\u201d to sell their product.\u00a0<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Obviously-Awesome-Product-Positioning-Customers\/dp\/1999023005\"><span style=\"font-weight: 400;\">Amazon US)<\/span><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41OQNMyTtfL._SY346_.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17451\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41OQNMyTtfL._SY346_-188x300.jpg\" alt=\"\" width=\"188\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41OQNMyTtfL._SY346_-188x300.jpg 188w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41OQNMyTtfL._SY346_.jpg 217w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/><\/a><\/h3>\n<h3><b><i>Meaningful: The Story of Ideas that Fly,<\/i><\/b><b> by Bernadette Jiwa<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;The most important book for your boss to read this year. Buy it, share it, make it real.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 Seth Godin, New York Times Bestselling Author<\/span><\/p>\n<h4><b>About the book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Today\u2019s digital landscape indeed allows anybody with a computer and an internet connection to create technology products. It\u2019s never been easier to go from \u201cidea\u201d to \u201cproduct\u201d in a short period. But not all ideas fly. For those very few ideas that make it into the real world, why do just a fraction become breakout hits? This book explores that question and shines a light on how most ideas need somebody else to fall in love with them to blossom.<\/span><\/p>\n<h4><b>Who should read this book:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is a great product management book for all types of product people &#8212; from the traditional product manager helping build products for a larger organization to the early-stage entrepreneur trying to make their dreams come true.<\/span><\/p>\n<p><b>Where To Get It: <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.amazon.com\/Meaningful-Story-Ideas-That-Fly-ebook\/dp\/B016CUPB5K\"><span style=\"font-weight: 400;\">Amazon US)<\/span><\/a><\/p>\n<hr \/>\n<h2><a href=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41sT-gBB6WL.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17453\" src=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41sT-gBB6WL-194x300.jpg\" alt=\"\" width=\"194\" height=\"300\" srcset=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41sT-gBB6WL-194x300.jpg 194w, https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/41sT-gBB6WL.jpg 324w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/><\/a><\/h2>\n<h3><strong><em>Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress<\/em>, By Bob Moesta and Greg Engle<\/strong><\/h3>\n<p><em>&#8220;Bob has already brought the benefit of applying his JTBD principles to two of the three most important areas in business: product strategy and marketing. This book tackles the third and arguably the most important: sales. Most sales gurus obsess about how to sell. Bob instead invests his time in the more important and underserved side of the equation: how people buy. The result is a fresh perspective and new ideas for an age-old trade.&#8221;<\/em><br \/>\n&#8212;<b>Des Traynor<\/b>, Co-founder and Chief Strategy Officer at Intercom<\/p>\n<p><strong>About the book:<\/strong><\/p>\n<p>Moesta and Engle introduce you to a way of selling that won\u2019t make your stomach churn. As they say, \u201csales does not have to feel icky for you or your customers.\u201d\u00a0 Instead, you can have more meaningful conversations and mutually beneficial outcomes by understanding your customer&#8217;s true motivations.<\/p>\n<p><strong>Who should read this book:<\/strong><\/p>\n<p>This book is not just for people in strict sales roles. It will appeal to any product person familiar with the Jobs-to-be-Done framework that Moesta helped architect or those who are not but are intrigued by the idea of\u00a0<i class=\"sh-color-black sh-color\">demand-side selling<\/i>.<\/p>\n<p>Where to get it: (<a href=\"https:\/\/www.amazon.com\/Demand-Side-Sales-101-Customers-Progress-ebook\/dp\/B08FRRF68Q\/ref=sr_1_1?crid=36K5H36G4V78&amp;dchild=1&amp;keywords=bob+moesta+demand+side+sales&amp;qid=1614787249&amp;sprefix=bob+moesta%2Caps%2C386&amp;sr=8-1\">Amazon US<\/a>)<\/p>\n<hr \/>\n<h2><\/h2>\n<h2><span style=\"color: #ec3131;\"><b>Our Big Takeaway for Product Managers and Product Leaders:<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While traditional academia may have long ignored the vital role of product management, this list shows no shortage of great product management books that can genuinely help us. You\u2019ll notice from this list, though, that not every book listed is viewed as a traditional product management book. Some may not even be considered <\/span><i><span style=\"font-weight: 400;\">business<\/span><\/i><span style=\"font-weight: 400;\"> books. Yet, we curated this list because every single one of these books will help product managers and product leaders become even better at their craft.<\/span><\/p>\n<h1><\/h1>\n<div class=\"poptin-embedded\" data-id=\"e1ea36856c520\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been trying to find a curated list of the best books for product managers, well &#8212; you\u2019re in the right place. We\u2019ve engaged our community of 30,000+ product managers and product leaders to uncover 30 books that have helped them most in their product management career over the past few years. We hope [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[372],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best 30 Books For Product Managers - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"description\" content=\"For every Product Manager, we take a look at the best Product Management books to read in 2021. 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Featuring world-renowned product leaders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/best-books-for-product-managers\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T14:03:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T18:54:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-03-at-10.56.23-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"869\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mike Belsito\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Belsito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"29 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/best-books-for-product-managers\/\",\"url\":\"https:\/\/productcollective.com\/best-books-for-product-managers\/\",\"name\":\"Best 30 Books For Product Managers - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/best-books-for-product-managers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/best-books-for-product-managers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-03-at-10.56.23-AM.png\",\"datePublished\":\"2021-03-03T14:03:38+00:00\",\"dateModified\":\"2024-01-05T18:54:41+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/24d4c079e1398ba4f15e5f82e613f5ff\"},\"description\":\"For every Product Manager, we take a look at the best Product Management books to read in 2021. 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