{"id":17247,"date":"2021-02-12T01:12:48","date_gmt":"2021-02-12T01:12:48","guid":{"rendered":"https:\/\/productcollective.com\/?p=17247"},"modified":"2021-02-12T01:18:15","modified_gmt":"2021-02-12T01:18:15","slug":"dont-like-clubhouse-might-truly-magical-product","status":"publish","type":"post","link":"https:\/\/productcollective.com\/dont-like-clubhouse-might-truly-magical-product\/","title":{"rendered":"I don\u2019t like Clubhouse — but might it be a truly magical product?"},"content":{"rendered":"

Okay, I\u2019m going to admit something that I probably shouldn\u2019t — and I just know that you\u2019re going to think less of me as a product person by saying this.\u00a0<\/span><\/p>\n

Clubhouse just isn\u2019t for me, personally.<\/span><\/p>\n

It just\u2026 isn\u2019t. I\u2019ve been thinking about this ever since<\/span> I saw one of my favorite product people, Ken Norton, come to a similar conclusion recently.<\/span><\/a> The idea of spending hours on end essentially on a conference call with others with a very loose agenda is just not really all that appealing to me. Even more, I just don\u2019t want to invest my time into it. As a bootstrapped entrepreneur, there are already way too many things to do during the day as it is. The only time I could see myself really investing time into it would be after-hours for me. But my after-hours are spent with my family. I\u2019d much rather be having fun with my two young kids. After they pass out, I know I usually have just about an hour until I\u2019m succumbing to the same fate — and that\u2019s time that I spend with my wife. Sorry Clubhouse, there\u2019s just no time for you.<\/span><\/p>\n

But before you reach for your pitchforks and cancel me for sharing something that\u2019s probably very unpopular with \u201cthe cool kids\u201d in tech, I\u2019ll say something else that, given my disinterest in the platform, may surprise you.<\/span><\/p>\n

I think Clubhouse might just be a magical product.<\/span><\/p>\n

I can be objective enough to give credit where it\u2019s due and believe Clubhouse is a very well-made, well-designed product. It may not be a <\/span>perfect<\/span><\/i> product. But it is a magical product that is already <\/span>rightfully winning awards<\/span><\/a> and, as a venture, has <\/span>earned its way to a Unicorn-sized valuation.<\/span><\/a><\/p>\n

What makes a product <\/b>Magical<\/i><\/b>?<\/b><\/p>\n

To me, there are a few things that make a product truly magical. But first, it\u2019s important to understand the definition of \u201cmagical\u201d itself. One of the definitions given by Oxford Languages is: \u201cbeautiful or delightful in such a way as to seem removed from everyday life.\u201d<\/span><\/p>\n

This definition is broad, but it actually applies quite well to software products of today. Further, there are several characteristics that seem to be common with products that I consider to be truly magical:<\/span><\/p>\n

    \n
  1. An experience that is truly unique — beyond simple novelty.<\/span><\/li>\n
  2. Simplicity to the core — it just works.<\/span><\/li>\n
  3. Induces awe and wonder — sometimes indescribable, but \u201cyou know it when you feel it.\u201d<\/span><\/li>\n<\/ol>\n

    It\u2019s rare that products can meet all three requirements. That said, there are plenty of products out there that I\u2019d describe as truly magical. I\u2019ll name a few, along with one of the above characteristics that especially stands out to me.<\/span><\/p>\n

      \n
    1. Amazon Echo: My son recently scored a vintage <\/span>Nickelodeon Time Blaster clock radio<\/span><\/a>. At first, though, he was really confused. There was no swiping. No voice control. No color images. He was almost <\/span>disappointed<\/span><\/i>. We now almost take the experience of products like Amazon Echo for granted. <\/span>We literally tell Amazon Echo to play us a song<\/span><\/i>\u2026 <\/span>and it does! <\/b>Voice-enabled intelligent assistants are now a thing. But sometimes, it\u2019s important to be reminded just how recent these <\/span>became<\/span><\/i> a thing.<\/span><\/li>\n
    2. Square Cash (circa 2013): You can certainly make the argument that Square\u2019s Cash app is a <\/span>better<\/span><\/i> product now. But back in 2013 before the app component of it even existed, the way that Square Cash worked was this: You could sign up for an account — and link your debit card. But after that, each time you wanted to send somebody money, you simply emailed them — and cc: <\/span>cash@square.com<\/span><\/a> — with the amount you want to send in the subject line. That\u2019s it. Sending a friend money was as simple as sending an email.<\/span><\/li>\n
    3. Tesla Smart Summon: If you had told me when I was ten years old that when I was an adult, my car would actually drive itself to meet me when walking out of a store so I didn\u2019t have to walk all the way to the back of the parking lot, I would bet the entire $42 I probably had to my name that you\u2019d be wrong. And I\u2019d have won that bet. My Jeep Wrangler doesn\u2019t do that. But Tesla\u2019s Smart Summon feature does. And every time I\u2019ve seen it in action, it has yet to not completely shock at least <\/span>one<\/span><\/i> person who sees the car driving with nobody in the driver seat. It\u2019s literally something that we talked about decades ago when we envisioned what the future might look like.<\/span><\/li>\n<\/ol>\n

      So is Clubhouse really a <\/b>Magical<\/i><\/b> product?<\/b><\/p>\n

      I stand by my assertion that Clubhouse just isn\u2019t for me. Maybe it will be someday. But for right now, I\u2019m just not that into it. But I do believe that Clubhouse may just be a little magical. Here\u2019s why:<\/span><\/p>\n

        \n
      1. Clubhouse truly is a unique experience. Some people can make the joke that they don\u2019t want to end their day of long, back-to-back Zoom calls with another long audio conference call. Fair enough. But it\u2019s not <\/span>that<\/span><\/i>. You have the opportunity to join audio rooms and literally talk with all sorts of interesting people. I\u2019ve seen friendships emerge through Clubhouse — like <\/span>former Heisman Trophy winner and NFL great, Ricky Williams, befriending an entrepreneur I respect, Brandon Brooks — when Ricky was listening in to a room that Brandon hosted<\/span><\/a>. This is just one example. But just like I\u2019ve been able to make friends and build relationships on Twitter, people <\/span>are<\/span><\/i> doing this on Clubhouse in ways that may be hard to do otherwise. It\u2019s not every day that a product can give you access and put you in the same conversation as people who may have otherwise been hard to connect with.<\/span><\/li>\n
      2. The Clubhouse experience really is as simple as it gets. Follow people you\u2019re interested in — and you\u2019ll see various rooms that are recommended to you. Tap that room, and you\u2019re in. You\u2019re a part of the conversation. If you have something to say, you can tap the hand icon, and eventually, there\u2019s a good chance the virtual mic will get passed to you and the floor will be yours. Once you have the app, you can start listening in to conversations within seconds. It really is that easy. <\/span><\/li>\n
      3. There really is a bit of wonderment to it. It\u2019s hard to describe, because again — one can make the case that it\u2019s basically an audio \u201cconference call\u201d app\u2026 and they would be right. Sort of. But even the design itself — where you can see a profile picture stand out by the microphone icon underneath all of a sudden going to \u201cnon-mute\u201d status and that person begins speaking. Their smiling face staring back at you while you\u2019re hearing them speak does make you feel a bit more connected. I think there\u2019s a good reason that <\/span>some people are spending as many as 10 hours<\/span><\/a> (or more!) listening in and participating in Clubhouse rooms in one sitting. You don\u2019t do that on optional conference calls. While awe and wonderment may be a \u201cyou know it when you feel it\u201d kind of thing, for those people — they seem to be feeling it.<\/span><\/li>\n<\/ol>\n

        If Clubhouse is a magical product — does that mean it\u2019s for everyone?<\/b><\/p>\n

        Well, no. Again, things could change, but right now — it\u2019s certainly not for me. It\u2019s not to say that there\u2019d be no value in participating. As somebody that runs one of the <\/span>best product management communities around today in Product Collective<\/span><\/a>, there certainly would be value in me joining the Clubhouse craze. It would make a lot of sense to start a Product Collective room and host chats on there frequently. I could even see us doing some sort of crossover for our conference,<\/span> INDUSTRY: The Product Conference<\/span><\/a> — where speakers pop in on Clubhouse after their talk so people who couldn\u2019t make it to the show could at least hear from them as well. And maybe we will do some of those things. It\u2019s certainly worth the experiment for us as a business — and I always enjoy connecting with new people and making new product friends.<\/span><\/p>\n

        But while the value is there, I\u2019m just not so sure that for me personally — the value in starting and participating in Clubhouse sessions after hours outweighs what I\u2019d miss out on from time with my family. It\u2019s true that it\u2019s a personal trade-off. But we all have to draw the line somewhere.<\/span><\/p>\n

        So no, Clubhouse isn\u2019t for everyone. But it doesn\u2019t need to be for everyone to even reach mainstream status. With celebrities like Mr. Beast, Kanye West, Elon Musk, and others making cameo appearances on Clubhouse from time to time, it\u2019s already broaching true mainstream. Some Clubhouse rooms, like Good Time with Aarthi and Sriram already have massive followings. For Generation Z, Clubhouse <\/span>could be<\/span><\/i> the platform they go to for their own version of a late-night talk show.<\/span><\/p>\n

        Even with Twitter and Facebook quickly announcing and launching their own \u201cme too\u201d features — and other extemporaneous audio platform startups emerging — I\u2019m pretty confident that Clubhouse is here to stay. When a product is truly magical, it doesn\u2019t face the same threats that other products do. You can copy features. It\u2019s really hard to copy magic. And I do believe that Clubhouse has some magic.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Okay, I\u2019m going to admit something that I probably shouldn\u2019t — and I just know that you\u2019re going to think less of me as a product person by saying this.\u00a0 Clubhouse just isn\u2019t for me, personally. It just\u2026 isn\u2019t. I\u2019ve been thinking about this ever since I saw one of my favorite product people, Ken […]<\/p>\n","protected":false},"author":3,"featured_media":17249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[341],"tags":[],"yoast_head":"\nI don\u2019t like Clubhouse - but might it be a truly magical product? - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/dont-like-clubhouse-might-truly-magical-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I don\u2019t like Clubhouse - but might it be a truly magical product? - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Okay, I\u2019m going to admit something that I probably shouldn\u2019t — and I just know that you\u2019re going to think less of me as a product person by saying this.\u00a0 Clubhouse just isn\u2019t for me, personally. It just\u2026 isn\u2019t. 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