{"id":17033,"date":"2020-10-16T14:07:28","date_gmt":"2020-10-16T14:07:28","guid":{"rendered":"https:\/\/productcollective.com\/?p=17033"},"modified":"2020-10-16T14:10:12","modified_gmt":"2020-10-16T14:10:12","slug":"product-pricing","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-pricing\/","title":{"rendered":"Product Pricing"},"content":{"rendered":"<p>You know your new product is going to solve your customer\u2019s problems, but it can be tough to quantify how much your customers value having their problem solved. That\u2019s where product pricing comes into play &#8211; figuring out what your product is worth, without directly asking your customers \u201cwhat is it worth to you?\u201d Here are some product pricing insights you can follow to get the right balance between sales volume and revenue.<\/p>\n<p><b>The ultimate guide to pricing strategies.<\/b> Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Pricing doesn\u2019t have to be a sacrifice or a shot in the dark. Allie Decker put together this guide to <a href=\"https:\/\/blog.hubspot.com\/sales\/pricing-strategy\">help you better understand how to set the right prices for your audience and revenue goals<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/www.twitter.com\/alliecdecker\">@alliecdecker<\/a>)<\/p>\n<p><b>Product pricing \u2014 Top strategy for product managers.<\/b> Earlier this year, 280 Group released its Product Management Skills \u2014 Benchmark Report. After surveying more than 1,650 product managers, they found that product managers reported pricing as one of their weakest skills. Rina Vernovskaya and Roger Snyder <a href=\"https:\/\/medium.com\/agileinsider\/product-pricing-top-strategy-for-product-managers-cf541b6a76c0\">wrote this article to explain some practices that can help you be more confident about your pricing strategy.<\/a><\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/the280group\">@the280group<\/a>)<\/p>\n<p><b>10 Example SaaS pricing models for product managers.<\/b> Product pricing can make or break a product. The sticker price, the packaging of features and your sales model influence a product\u2019s growth and profitability. Figuring out which pricing strategy to pursue is the first step in the pricing journey. To help plot a course for success, the folks from ProductPlan <a href=\"https:\/\/www.productplan.com\/saas-pricing-models\/\">broke down ten options for SaaS pricing models<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/productplan\">@productplan<\/a>)<\/p>\n<p><b>Product pricing: The team. <\/b>Product pricing is a critical component of product positioning and critical to business performance. The pricing should be designed with intention and be linked with the overall business strategy. To make sure that happens, product managers and a select group of other stakeholders should be involved in pricing decisions. Sean Sullivan <a href=\"https:\/\/productstride.substack.com\/p\/product-pricing-14-the-team?sort=new\">discusses the team of key stakeholders that should be involved in defining product pricing, why, and how they should work together.<\/a><\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/nyseans\">@nyseans<\/a>)<\/p>\n<p><b>How to price your product in a startup. <\/b>Fanni Fejes has found that product pricing is one of the most challenging areas for founders. She designed a pricing workshop to help those founders tackle pricing challenges and wanted to share some of the key concepts with the broader product management community. Fanni put together <a href=\"https:\/\/www.mindtheproduct.com\/how-to-price-your-product-in-a-startup\/\">this 7-step guide to help the startups she works with come up with the right price<\/a>. Her aim is to give you some practical tips that you can use to come up with the right pricing structure for your product.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/MindtheProduct\">@MindtheProduct<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know your new product is going to solve your customer\u2019s problems, but it can be tough to quantify how much your customers value having their problem solved. That\u2019s where product pricing comes into play &#8211; figuring out what your product is worth, without directly asking your customers \u201cwhat is it worth to you?\u201d Here [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[340],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Pricing - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Pricing - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"You know your new product is going to solve your customer\u2019s problems, but it can be tough to quantify how much your customers value having their problem solved. That\u2019s where product pricing comes into play &#8211; figuring out what your product is worth, without directly asking your customers \u201cwhat is it worth to you?\u201d Here [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-16T14:07:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-16T14:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/10\/giphy-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Kent J McDonald\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kent J McDonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-pricing\/\",\"url\":\"https:\/\/productcollective.com\/product-pricing\/\",\"name\":\"Product Pricing - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/product-pricing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/product-pricing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/10\/giphy-1.gif\",\"datePublished\":\"2020-10-16T14:07:28+00:00\",\"dateModified\":\"2020-10-16T14:10:12+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-pricing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-pricing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/product-pricing\/#primaryimage\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/10\/giphy-1.gif\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/10\/giphy-1.gif\",\"width\":500,\"height\":267},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-pricing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Pricing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9\",\"name\":\"Kent J McDonald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g\",\"caption\":\"Kent J McDonald\"},\"description\":\"Kent J McDonald writes about and practices software product management. 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