{"id":17001,"date":"2020-08-14T13:51:07","date_gmt":"2020-08-14T13:51:07","guid":{"rendered":"https:\/\/productcollective.com\/?p=17001"},"modified":"2020-08-14T13:51:07","modified_gmt":"2020-08-14T13:51:07","slug":"putting-feedback-action","status":"publish","type":"post","link":"https:\/\/productcollective.com\/putting-feedback-action\/","title":{"rendered":"Putting Feedback Into Action"},"content":{"rendered":"<p>You know how to collect customer feedback, but do you know how to act on it? That&#8217;s really the most important part of the feedback: the acting. Anybody can just collect feedback&#8230;<\/p>\n<p><b>How to translate customer feedback into action.<\/b> Customer feedback is one of the most important and valuable sources of information for directing product development and accelerating business growth. Some customer feedback comes in the form of a score or a number, like with the Net Promoter Score (NPS) Survey. Other feedback comes in the form of detailed, lengthy reviews. Guido Bartolacci explains <a href=\"https:\/\/www.newbreedmarketing.com\/blog\/how-to-translate-customer-feedback-into-action\">how to aggregate all this feedback in its various forms and turn it into a tangible action plan for your product and your business<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/GBartolacci\">@GBartolacci<\/a>)<\/p>\n<p><b>Customer feedback strategy: How to collect, analyze, and take action.<\/b> Customer feedback provides clear benefits to product managers, customer service teams, analysts, marketers, and pretty much anybody in your organization. Despite this, a full 42% of companies don\u2019t survey their customers or collect feedback. Graham \u00d3 Maonaigh and Sian Townsend put together <a href=\"https:\/\/www.intercom.com\/blog\/customer-feedback-strategy\/\">a guide that looks at the different types of customer feedback<\/a>, the ways to collect useful feedback and analyze types of feedback that are most important to your business.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/gomaonaigh\">@gomaonaigh<\/a>)<\/p>\n<p><b>6 Experts Share How They Use Customer Feedback to Build a Better Product.<\/b> When you\u2019re trying to deliver an exceptional product, it\u2019s easy to get lost in the constant deluge of customer feedback. Your users probably communicate with your company through multiple channels and it can seem like feedback gets lost in a black hole. Riana Upton talked to six product professionals about <a href=\"https:\/\/www.gainsight.com\/blog\/6-experts-share-how-they-use-customer-feedback-to-build-a-better-product\/\">how they listen to and act on customer feedback<\/a>. You\u2019ll see that while each company\u2019s process is unique, there are some common threads that tie them together.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/gainsighthq\">@gainsighthq<\/a>)<\/p>\n<p>&nbsp;<\/p>\n<p><b>From customer problems to product features: how to use feedback to create a roadmap. <\/b>\u00a0One of the things Mike Iampietro learned at Amazon was that customers are always \u201cbeautifully, wonderfully dissatisfied,\u201d and no matter what you give them, they\u2019ll tell you why it doesn\u2019t work for them. These customer requests or complaints\u2014he calls them \u201cproduct gaps\u201d\u2014are a true gift if you effectively capture and prioritize them. Mike describes the system that his current company uses where everybody in a position to talk to a customer can capture and categorize product gaps based on the impact and severity of the problem. This system helps them collect more customer feedback and build a better product. Find out how this system can <a href=\"https:\/\/mixpanel.com\/blog\/product-gaps\/\">help you collect feedback and inform your product roadmap<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/mixpanel\">@mixpanel<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know how to collect customer feedback, but do you know how to act on it? That&#8217;s really the most important part of the feedback: the acting. Anybody can just collect feedback&#8230; How to translate customer feedback into action. Customer feedback is one of the most important and valuable sources of information for directing product [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Putting Feedback Into Action - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/putting-feedback-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Putting Feedback Into Action - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"You know how to collect customer feedback, but do you know how to act on it? 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