{"id":16956,"date":"2020-05-22T15:11:10","date_gmt":"2020-05-22T15:11:10","guid":{"rendered":"https:\/\/productcollective.com\/?p=16956"},"modified":"2020-05-22T15:11:10","modified_gmt":"2020-05-22T15:11:10","slug":"a-b-testing","status":"publish","type":"post","link":"https:\/\/productcollective.com\/a-b-testing\/","title":{"rendered":"A\/B Testing"},"content":{"rendered":"<p>Which is better A&#8230; or&#8230;. B? B&#8230; or&#8230; A? Eye doctors have used a form of A\/B testing for quite a while, so why wouldn\u2019t the technique work for product people? The best way to select from a couple of options is to compare how they perform in the same conditions and see which one brings the best results. Read below to see how you can use A\/B testing to bring your product decisions into a clearer focus.<\/p>\n<p><b>What is A\/B testing?<\/b> When you A\/B test you present two or more versions of a situation, each with a specific change, and then analyze the results of each interaction. A\/B tests help you mature your high traffic, mature product by helping you find the small tweaks that will improve its impact. Jacob Barrera Loredo provides <a href=\"https:\/\/medium.com\/is-that-product-management\/what-is-a-b-testing-bc964ecd99b4\">an overview of A\/B testing for product people<\/a>, including a look at the types of A\/B tests and the tools you can use.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/JacoBarL\">@JacoBarL<\/a>)<\/p>\n<p><b>How to drive product growth with A\/B testing.<\/b> Mark Marcello facilitates A\/B testing for his company\u2019s clients. In <a href=\"https:\/\/www.productschool.com\/blog\/product-management-2\/drive-product-growth\/\">this video<\/a>, Mark reflects on that experience to explain several aspects of A\/B testing, including why growth experimentation is important, what things a company should do to make money, best practices, interactive case studies, and the power of intuition.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/@productschool\">@productschool<\/a>)<\/p>\n<p><b>The intuition behind A\/B Testing.<\/b> You may find that you have several questions about A\/B testing, such as: What is the point of A\/B tests and why do we test new things? What do the results of A\/B Tests tell us? How confident should you feel about the result of an A\/B Test? How do you really understand what is happening in an A\/B Test? How can you avoid many of the mistakes common to people who are just starting out A\/B testing? Aditya Rustgi <a href=\"https:\/\/towardsdatascience.com\/the-intuition-behind-a-b-testing-a-primer-for-new-product-managers-6f21dee98533\">addresses many of these questions about A\/B testing<\/a> with the use of an example.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/TDataScience\">@TDataScience<\/a>)<\/p>\n<p><b>Rent The Runway Product Lead on How A\/B Testing Goes Wrong. <\/b>\u00a0If you\u2019ve run an A\/B test before, you\u2019ve probably experienced one of three results. <b>Winner<\/b>: It is statistically likely that your treatment has positively influenced the success metric. <b>Loser:<\/b> It is statistically likely that your treatment has negatively influenced the success metric. <b>Flat<\/b>: You have no evidence that the thing you spent weeks building and launching and measuring made any difference whatsoever to the metrics you care most about. Laura Burkhauser explains why <a href=\"https:\/\/productsthatcount.com\/resources\/blog\/rent-the-runway-product-lead-a-b-testing\/\">flat A\/B tests are true failures and provide three things you can do to avoid them<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/burkhauser\">@burkhauser<\/a>)<\/p>\n<p><b>7 A\/B Testing Examples To Bookmark. <\/b>\u00a0If your organization wants to flourish in today\u2019s highly competitive market and sell more of your product you need to build a scalable experimentation culture. SEO, content marketing, and paid advertising may dramatically help drive more traffic to your product, but it\u2019s the magic of A\/B testing and the repeatability of wins brought about by a culture of experimentation that can get more conversions and high revenues on the plate. Astha Khandelwal shares seven case studies showcasing <a href=\"https:\/\/vwo.com\/blog\/ab-testing-examples\/\">how some of the world\u2019s leading companies have used A\/B testing and the culture of experimentation to their advantage<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/VWO\">@VWO<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which is better A&#8230; or&#8230;. B? B&#8230; or&#8230; A? Eye doctors have used a form of A\/B testing for quite a while, so why wouldn\u2019t the technique work for product people? The best way to select from a couple of options is to compare how they perform in the same conditions and see which one [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[340],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testing - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/a-b-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Which is better A&#8230; or&#8230;. 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He has product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent practices his craft with a variety of product teams and provides just in time resources for product people at KBP.media and Product Collective. 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