{"id":16943,"date":"2020-04-24T13:36:56","date_gmt":"2020-04-24T13:36:56","guid":{"rendered":"https:\/\/productcollective.com\/?p=16943"},"modified":"2020-04-24T13:36:56","modified_gmt":"2020-04-24T13:36:56","slug":"growth-vs-marketing","status":"publish","type":"post","link":"https:\/\/productcollective.com\/growth-vs-marketing\/","title":{"rendered":"Growth vs Marketing"},"content":{"rendered":"<p>Oil and water. Chocolate and peanut butter. Which pairing best describes the relationship between product led growth and marketing? The answer depends on your product, your organization, and what type of marketing you\u2019ve done in the past. Here are a few different perspectives on the relationship between product led growth and marketing and what it may mean for your next product launch.<\/p>\n<p><b>How product-led growth differs from product marketing.<\/b> If you\u2019re bringing a product to market, you may wonder when you need to use both product marketing and product led growth, or just one of the two strategies. Isaac Desranleau explains <a href=\"https:\/\/www.newbreedmarketing.com\/blog\/product-led-growth-and-product-marketing\">that you will always use product marketing when launching a product and in what situations you\u2019ll also want to incorporate a product led growth strategy<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/newbreedmktg\">@newbreedmktg<\/a>)<\/p>\n<p><b>The difference between a product-led, sales-led &amp; marketing-led approach.<\/b> \u201cIn the last few years, there has been a radical shift in the way people use and buy software. A good user experience that leads the user to experience value without hand-holding is far more important now than it used to be in the past.\u201d Aggelos Mouzakitis explains what product led growth means and <a href=\"https:\/\/blog.close.com\/product-led-sales-led-marketing-led\/\">explores whether a product led marketing approach is replacing a marketing and sales led approach<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/close\">@close<\/a>)<\/p>\n<p><b>A product-led growth strategy changes marketing &#8211; are you ready?<\/b> If you want to capitalize on product-led growth, you may need to make big changes to your sales and marketing. Marketing shifts focus to customer acquisition; content takes center stage. Barb Mosher Zinck helps you get ready to adopt a product led growth strategy by taking a closer look at <a href=\"https:\/\/diginomica.com\/product-led-growth-strategy-changes-marketing-are-we-ready\">how a product led growth strategy drove one company to change its marketing team\u2019s focus<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/diginomica\">@diginomica<\/a>)<\/p>\n<p><b>Why product marketing and growth marketing are key partners. \u201c<\/b>If there is a role in modern businesses that is less understood than Product Marketing, it is Growth. What\u2019s more, both roles become more confusing because they often sit in similar pockets in the org chart.\u201d Tom Heys <a href=\"https:\/\/www.crayon.co\/blog\/why-product-marketing-and-growth-marketing-are-key-partners\">explores the \u201coverlaps and distinctions between the fields of Growth and Product Marketing, as well as many opportunities for these professionals to work together.<\/a>\u201d<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/crayon\">@crayon<\/a>)<\/p>\n<p><b>Product vs brand marketing in 2020: which works best? <\/b>\u201cIn recent decades, marketers have debated between two ideologies: Putting the product front and center OR telling stories that build brand reputations.\u201d Ashley Gwilliam <a href=\"https:\/\/www.lean-labs.com\/blog\/product-vs-brand-marketing\">takes a look at product marketing and brand marketing <\/a>and explains that it\u2019s not about product vs. brand. It&#8217;s about applying the right marketing strategies to accomplish the right objectives.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/AshleyGwilliam\">@AshleyGwilliam<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oil and water. Chocolate and peanut butter. Which pairing best describes the relationship between product led growth and marketing? The answer depends on your product, your organization, and what type of marketing you\u2019ve done in the past. Here are a few different perspectives on the relationship between product led growth and marketing and what it [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[340],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth vs Marketing - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/growth-vs-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth vs Marketing - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Oil and water. Chocolate and peanut butter. Which pairing best describes the relationship between product led growth and marketing? The answer depends on your product, your organization, and what type of marketing you\u2019ve done in the past. 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