{"id":16935,"date":"2020-04-10T13:54:37","date_gmt":"2020-04-10T13:54:37","guid":{"rendered":"https:\/\/productcollective.com\/?p=16935"},"modified":"2020-04-10T13:54:37","modified_gmt":"2020-04-10T13:54:37","slug":"product-growth-case-studies","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-growth-case-studies\/","title":{"rendered":"Product Growth Case Studies"},"content":{"rendered":"<p>Ok, so you\u2019re convinced that you want to grow your product and you\u2019ve seen some suggestions on how to do it. But will all those suggestions actually work? Here are 26 different case studies from a variety of organizations that explain what they tried and what they learned when it came to growth. You can learn vicariously through others and get some ideas of what might work in your situation.<\/p>\n<p><b>5 Growth strategy case studies and key takeaways. <\/b>It\u2019s always challenging to grow a company from scratch or to the next level. Most startups take a growth approach where they try to acquire, engage and retain users at relatively lower costs than traditional marketing techniques. The main question that you should ask when seeking growth &#8211; \u201cwhat does our customer want?\u201d It is the same for every organization. The specific techniques to make that happen can vary. The folks at Yought go through <a href=\"https:\/\/www.yought.com\/blog\/5-growth-strategy-case-studies-and-key-takeaways-from-startups\/\">5 case studies of startups that managed to deliver growth in a successful way and their key takeaways<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/youghthq\">@youghthq<\/a>)<\/p>\n<p><b>19 eCommerce case studies you need to steal from.<\/b> You know you should always keep an eye on your analytics to identify leaks in your funnel. Yet like all other things that are good for you, it always seems to drop to the bottom of your list. To help reduce your resistance to actions that increase your growth, Paul Savage pulled together <a href=\"https:\/\/www.coredna.com\/blogs\/ecommerce-case-studies\">19 real-world eCommerce lessons<\/a> that demonstrate some simple actions that other organizations took to experience growth. Some of these may help you as well.<\/p>\n<p>(via <a href=\"https:\/\/www.twitter.com\/paulsavage\">@paulsavage<\/a>)<\/p>\n<p><b>Was Hubspot right to go freemium? 60k Customers say yes.<\/b> \u201cDo you currently hide your precious product away because people must pay before they can unlock the value? Maybe try breaking out a core part of your product and going free, before your competitors do\u2026\u201d Tom Hunt explains how <a href=\"https:\/\/saashacker.co\/hubspot-right-to-go-freemium-60k\/\">Hubspot used a product-led growth strategy to grow to 60,000 customers<\/a> and a $6.6 billion market cap.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/saas_hacker\">@saas_hacker<\/a>)<\/p>\n<p><b>How Canva acquired 15,000,000 users. <\/b>\u00a0In less than 7 years Canva has \u201cacquired over 15 million users, 300,000 paying customers, and have been valued at 3.2 billion dollars (USD) after recently closing a $125m (USD) funding round. In the first 2 years alone, they reached 2 million users \u2014 averaging 3,600 signups a day, or 111,111 signups per month.\u201d Tam Al-Saad explores how Canva <a href=\"https:\/\/www.growthmanifesto.com\/canva-growth-study\">acquires users<\/a> by analyzing what they do to acquire traffic and how they turn that traffic into users.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/WebProfits\">@WebProfits<\/a>)<\/p>\n<p><b>Product led growth 2019: Challenges and opportunities For SaaS companies. <\/b>Looking at specific case studies can be helpful to identify ideas for promoting growth. It\u2019s also helpful to view trends at a macro level. Natasha Wahid describes Full Story\u2019s r<a href=\"https:\/\/blog.fullstory.com\/product-led-growth-report-2019\/\">ecent survey of product teams at over 100 SaaS companies to understand the challenges they\u2019re facing and the opportunities they\u2019re focused on.<\/a> The results provide insight into how your company can adopt a product-led strategy to drive sustainable growth.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/natwahid\">@natwahid<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ok, so you\u2019re convinced that you want to grow your product and you\u2019ve seen some suggestions on how to do it. But will all those suggestions actually work? Here are 26 different case studies from a variety of organizations that explain what they tried and what they learned when it came to growth. You can [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[340],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Growth Case Studies - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-growth-case-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Growth Case Studies - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Ok, so you\u2019re convinced that you want to grow your product and you\u2019ve seen some suggestions on how to do it. But will all those suggestions actually work? Here are 26 different case studies from a variety of organizations that explain what they tried and what they learned when it came to growth. You can [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-growth-case-studies\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-10T13:54:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/04\/giphy-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Kent J McDonald\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kent J McDonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-growth-case-studies\/\",\"url\":\"https:\/\/productcollective.com\/product-growth-case-studies\/\",\"name\":\"Product Growth Case Studies - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/product-growth-case-studies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/product-growth-case-studies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/04\/giphy-1.gif\",\"datePublished\":\"2020-04-10T13:54:37+00:00\",\"dateModified\":\"2020-04-10T13:54:37+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-growth-case-studies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-growth-case-studies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/product-growth-case-studies\/#primaryimage\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/04\/giphy-1.gif\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/04\/giphy-1.gif\",\"width\":400,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-growth-case-studies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Growth Case Studies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9\",\"name\":\"Kent J McDonald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g\",\"caption\":\"Kent J McDonald\"},\"description\":\"Kent J McDonald writes about and practices software product management. He has product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent practices his craft with a variety of product teams and provides just in time resources for product people at KBP.media and Product Collective. When not writing or product managing, Kent is his family\u2019s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.\",\"sameAs\":[\"https:\/\/www.kbp.media\",\"https:\/\/twitter.com\/kbpmedia\"],\"url\":\"https:\/\/productcollective.com\/author\/kentjmcdonaldgmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Growth Case Studies - Product Collective | Organizers of INDUSTRY: The Product Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/productcollective.com\/product-growth-case-studies\/","og_locale":"en_US","og_type":"article","og_title":"Product Growth Case Studies - Product Collective | Organizers of INDUSTRY: The Product Conference","og_description":"Ok, so you\u2019re convinced that you want to grow your product and you\u2019ve seen some suggestions on how to do it. But will all those suggestions actually work? Here are 26 different case studies from a variety of organizations that explain what they tried and what they learned when it came to growth. You can [&hellip;]","og_url":"https:\/\/productcollective.com\/product-growth-case-studies\/","og_site_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","article_publisher":"https:\/\/www.facebook.com\/productcollective","article_published_time":"2020-04-10T13:54:37+00:00","og_image":[{"url":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/04\/giphy-1.gif","width":400,"height":225,"type":"image\/gif"}],"author":"Kent J McDonald","twitter_misc":{"Written by":"Kent J McDonald","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/productcollective.com\/product-growth-case-studies\/","url":"https:\/\/productcollective.com\/product-growth-case-studies\/","name":"Product Growth Case Studies - Product Collective | Organizers of INDUSTRY: The Product Conference","isPartOf":{"@id":"https:\/\/productcollective.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/productcollective.com\/product-growth-case-studies\/#primaryimage"},"image":{"@id":"https:\/\/productcollective.com\/product-growth-case-studies\/#primaryimage"},"thumbnailUrl":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/04\/giphy-1.gif","datePublished":"2020-04-10T13:54:37+00:00","dateModified":"2020-04-10T13:54:37+00:00","author":{"@id":"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9"},"breadcrumb":{"@id":"https:\/\/productcollective.com\/product-growth-case-studies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/productcollective.com\/product-growth-case-studies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/productcollective.com\/product-growth-case-studies\/#primaryimage","url":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/04\/giphy-1.gif","contentUrl":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/04\/giphy-1.gif","width":400,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/productcollective.com\/product-growth-case-studies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/productcollective.com\/"},{"@type":"ListItem","position":2,"name":"Product Growth Case Studies"}]},{"@type":"WebSite","@id":"https:\/\/productcollective.com\/#website","url":"https:\/\/productcollective.com\/","name":"Product Collective | Organizers of INDUSTRY: The Product Conference","description":"For people who build, launch and scale world-class software products.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/productcollective.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9","name":"Kent J McDonald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/productcollective.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g","caption":"Kent J McDonald"},"description":"Kent J McDonald writes about and practices software product management. He has product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent practices his craft with a variety of product teams and provides just in time resources for product people at KBP.media and Product Collective. When not writing or product managing, Kent is his family\u2019s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.","sameAs":["https:\/\/www.kbp.media","https:\/\/twitter.com\/kbpmedia"],"url":"https:\/\/productcollective.com\/author\/kentjmcdonaldgmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/16935"}],"collection":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/comments?post=16935"}],"version-history":[{"count":0,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/16935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/media\/16937"}],"wp:attachment":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/media?parent=16935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/categories?post=16935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/tags?post=16935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}