{"id":16932,"date":"2020-04-03T14:14:38","date_gmt":"2020-04-03T14:14:38","guid":{"rendered":"https:\/\/productcollective.com\/?p=16932"},"modified":"2020-04-03T14:14:38","modified_gmt":"2020-04-03T14:14:38","slug":"product-led-growth","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-led-growth\/","title":{"rendered":"Product-Led Growth"},"content":{"rendered":"

Back in the day, driving growth for your software product often meant salespeople schmoozing CIO\u2019s on the golf course and hosting multiple dog and pony shows. Nowadays, that\u2019s replaced by providing a free product that solves some of your customer\u2019s problems with the enticement of even more value if they pony up some cash. That new approach is called product-led growth.<\/p>\n

What is Product Led Growth? How to Build a Software Company in the End User Era.<\/b> When you need to attract tons of individual end-users to a free product, growth that depends on a sales department doesn\u2019t scale. A better alternative is to enable end-users to find, evaluate and adopt your product on their own. This is product-led growth. Blake Bartlett explains what product-led growth is<\/a> and how your company can use it to succeed in the market.
\n(via @OpenViewVenture<\/a>)<\/p>\n

Product led vs sales led. <\/b>\u00a0Sales and Marketing-led models create a need for your product by focusing on the promise of what your product can deliver. That promise is usually made to someone at the top of an organization. This is followed by dog and pony shows, a long term deal, and lots of onboarding. The folks at Product Board explain how Product-led growth flips the script.<\/a> Start with the product. Give it to end-users and have them fall in love with it. This then influences decision-makers who want to buy software their team will actually use.
\n(via @productboard<\/a>)<\/p>\n

Product-led vs. Revenue-Driven.<\/b> When you build your product, you probably have a couple of goals in mind: build a great product and make money. Both are integral to long-term viability. But most companies end up prioritizing one more than the other. The folks at Product Plan explore how product-led companies prioritize on the excellence of the product while revenue-driven companies focus more on financial growth<\/a>. Both options can still result in great products, but how they get there can be quite different for their internal team.
\n(via @ProductPlan<\/a>)<\/p>\n

Product assisted growth is product management. <\/b>Travis Kaufman\u2019s team uses a product assisted growth strategy, meaning they offer a product that users can try before they buy. In this episode of This Is Product Management podcast, Travis shares his team\u2019s strategy for implementing product assisted growth<\/a>, creating a-ha moments that convert trial users into paying customers, and how to generate \u201cproduct qualified leads\u201d for his sales team. You\u2019ll learn a lot about different product assisted growth models, go-to-market strategies, and how to create a product offering that motivates users to buy and accelerates organizational growth.
\n(via @tipmpodcast<\/a>)<\/p>\n

How to run user surveys in the age of product-led growth?<\/b> In order to be successful at product-led growth, you need to know what problems customers have. You need to improve your ability to get user feedback. Pulkit Agrawal explains that a way to make user feedback and qualitative data relevant and accurate is to use in-product user surveys<\/a>. \u201cThese should be personalized, contextual and tiny, to create a virtuous loop of Continuous Feedback and improvement.\u201d
\n(via @_pulkitagrawal<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in the day, driving growth for your software product often meant salespeople schmoozing CIO\u2019s on the golf course and hosting multiple dog and pony shows. Nowadays, that\u2019s replaced by providing a free product that solves some of your customer\u2019s problems with the enticement of even more value if they pony up some cash. That […]<\/p>\n","protected":false},"author":6,"featured_media":16934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[340],"tags":[],"yoast_head":"\nProduct-Led Growth - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-led-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product-Led Growth - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Back in the day, driving growth for your software product often meant salespeople schmoozing CIO\u2019s on the golf course and hosting multiple dog and pony shows. 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