{"id":16876,"date":"2019-12-06T14:42:33","date_gmt":"2019-12-06T14:42:33","guid":{"rendered":"https:\/\/productcollective.com\/?p=16876"},"modified":"2019-12-06T14:42:33","modified_gmt":"2019-12-06T14:42:33","slug":"agile-development-product-manager","status":"publish","type":"post","link":"https:\/\/productcollective.com\/agile-development-product-manager\/","title":{"rendered":"Agile development and the product manager"},"content":{"rendered":"<p>Agile development helps teams speed up their product development activities. That\u2019s great unless they don\u2019t have the proper guidance to make sure they are quickly building the right things. That\u2019s where product managers come into the picture. Here are some ideas on how you can interact with an agile team to make sure that they don\u2019t rapidly-produce the wrong things.<\/p>\n<p><b>How product managers can bring human insights into agile development. <\/b>\u00a0As a product manager, you need to understand customer needs, prioritize features, and work with your team to build them. That\u2019s a lot going on, and the adoption of agile approaches sped those activities up considerably. You have less time to research your customers and make informed priority decisions. Don\u2019t worry, there is still hope. Michael Mace shared <a href=\"https:\/\/thenextweb.com\/podium\/2019\/09\/20\/how-product-managers-can-bring-human-insights-to-agile-development\/\">four practices that you can follow to incorporate research into an agile product development approach<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/michaelmace\">@michaelmace<\/a>)<\/p>\n<p><b>Why Is Agile So Awkward, And What Can You Do About It?<\/b> \u201cWhile Agile can be great for speeding up software delivery, in practice, it creates challenges for those tasked with leading and managing products for long-term success. Its focus on sprint-based delivery can foster a short-sighted approach that doesn\u2019t adequately address product or business strategy.\u201d Pete Sinclair suggests that in order to work effectively with teams using agile approaches <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2019\/08\/16\/why-is-agile-so-awkward-and-what-can-you-do-about-it\/\">product managers need to be responsive, anticipate change and provide frameworks that capture the needs and perspectives of the product\u2019s different constituencies<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/obo_pm\">@obo_pm<\/a>)<\/p>\n<p><b>How product managers should work with agile development teams. <\/b>\u00a0When you work with a team using agile approaches, it\u2019s best to think of yourself as a member of your team and not a product manager outside that team. That means you should work closely with developers on an ongoing basis to make sure they stay aligned with your vision of the product. Jim Semick describes <a href=\"https:\/\/www.productplan.com\/product-managers-work-with-agile-development-teams\/\">five things you must do when working with an agile team and three signs you may be falling short on your responsibilities<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/jimsemick\">@jimsemick<\/a>)<\/p>\n<p><b>7 Things product people need to know about agile.<\/b> Agile has reached and frankly blazed past buzzword stage. It\u2019s no longer new (the term being applied to software development over 18 years ago) and there are a lot of different perspectives about what agile is, and is not. There\u2019s also a lot of myths and misconceptions about agile practices and techniques. Here\u2019s Kent McDonald\u2019s attempt to <a href=\"https:\/\/www.kbp.media\/7-things-product-people-need-to-know-about-agile\/\">add some clarity about agile for product people<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/kbpmedia\">@kbpmedia<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agile development helps teams speed up their product development activities. That\u2019s great unless they don\u2019t have the proper guidance to make sure they are quickly building the right things. That\u2019s where product managers come into the picture. Here are some ideas on how you can interact with an agile team to make sure that they [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[340],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agile development and the product manager - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/agile-development-product-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agile development and the product manager - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Agile development helps teams speed up their product development activities. That\u2019s great unless they don\u2019t have the proper guidance to make sure they are quickly building the right things. That\u2019s where product managers come into the picture. Here are some ideas on how you can interact with an agile team to make sure that they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/agile-development-product-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T14:42:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/12\/giphy-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Kent J McDonald\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kent J McDonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/agile-development-product-manager\/\",\"url\":\"https:\/\/productcollective.com\/agile-development-product-manager\/\",\"name\":\"Agile development and the product manager - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/agile-development-product-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/agile-development-product-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/12\/giphy-1.gif\",\"datePublished\":\"2019-12-06T14:42:33+00:00\",\"dateModified\":\"2019-12-06T14:42:33+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/agile-development-product-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/agile-development-product-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/agile-development-product-manager\/#primaryimage\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/12\/giphy-1.gif\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/12\/giphy-1.gif\",\"width\":400,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/agile-development-product-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agile development and the product manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9\",\"name\":\"Kent J McDonald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g\",\"caption\":\"Kent J McDonald\"},\"description\":\"Kent J McDonald writes about and practices software product management. He has product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent practices his craft with a variety of product teams and provides just in time resources for product people at KBP.media and Product Collective. When not writing or product managing, Kent is his family\u2019s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.\",\"sameAs\":[\"https:\/\/www.kbp.media\",\"https:\/\/twitter.com\/kbpmedia\"],\"url\":\"https:\/\/productcollective.com\/author\/kentjmcdonaldgmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agile development and the product manager - Product Collective | Organizers of INDUSTRY: The Product Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/productcollective.com\/agile-development-product-manager\/","og_locale":"en_US","og_type":"article","og_title":"Agile development and the product manager - Product Collective | Organizers of INDUSTRY: The Product Conference","og_description":"Agile development helps teams speed up their product development activities. That\u2019s great unless they don\u2019t have the proper guidance to make sure they are quickly building the right things. That\u2019s where product managers come into the picture. Here are some ideas on how you can interact with an agile team to make sure that they [&hellip;]","og_url":"https:\/\/productcollective.com\/agile-development-product-manager\/","og_site_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","article_publisher":"https:\/\/www.facebook.com\/productcollective","article_published_time":"2019-12-06T14:42:33+00:00","og_image":[{"width":400,"height":225,"url":"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/12\/giphy-1.gif","type":"image\/gif"}],"author":"Kent J McDonald","twitter_misc":{"Written by":"Kent J McDonald","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/productcollective.com\/agile-development-product-manager\/","url":"https:\/\/productcollective.com\/agile-development-product-manager\/","name":"Agile development and the product manager - Product Collective | Organizers of INDUSTRY: The Product Conference","isPartOf":{"@id":"https:\/\/productcollective.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/productcollective.com\/agile-development-product-manager\/#primaryimage"},"image":{"@id":"https:\/\/productcollective.com\/agile-development-product-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/12\/giphy-1.gif","datePublished":"2019-12-06T14:42:33+00:00","dateModified":"2019-12-06T14:42:33+00:00","author":{"@id":"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9"},"breadcrumb":{"@id":"https:\/\/productcollective.com\/agile-development-product-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/productcollective.com\/agile-development-product-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/productcollective.com\/agile-development-product-manager\/#primaryimage","url":"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/12\/giphy-1.gif","contentUrl":"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/12\/giphy-1.gif","width":400,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/productcollective.com\/agile-development-product-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/productcollective.com\/"},{"@type":"ListItem","position":2,"name":"Agile development and the product manager"}]},{"@type":"WebSite","@id":"https:\/\/productcollective.com\/#website","url":"https:\/\/productcollective.com\/","name":"Product Collective | Organizers of INDUSTRY: The Product Conference","description":"For people who build, launch and scale world-class software products.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/productcollective.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/productcollective.com\/#\/schema\/person\/1d2a0862706dd25cb859df898421cfc9","name":"Kent J McDonald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/productcollective.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f05af3c4d932a4dd567e445ee0e47cc9?s=96&d=mm&r=g","caption":"Kent J McDonald"},"description":"Kent J McDonald writes about and practices software product management. He has product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent practices his craft with a variety of product teams and provides just in time resources for product people at KBP.media and Product Collective. When not writing or product managing, Kent is his family\u2019s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.","sameAs":["https:\/\/www.kbp.media","https:\/\/twitter.com\/kbpmedia"],"url":"https:\/\/productcollective.com\/author\/kentjmcdonaldgmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/16876"}],"collection":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/comments?post=16876"}],"version-history":[{"count":0,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/16876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/media\/16879"}],"wp:attachment":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/media?parent=16876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/categories?post=16876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/tags?post=16876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}