{"id":16838,"date":"2019-10-24T12:53:00","date_gmt":"2019-10-24T12:53:00","guid":{"rendered":"https:\/\/productcollective.com\/?p=16838"},"modified":"2019-10-24T12:53:00","modified_gmt":"2019-10-24T12:53:00","slug":"re-aligning-product-strategy","status":"publish","type":"post","link":"https:\/\/productcollective.com\/re-aligning-product-strategy\/","title":{"rendered":"Re-aligning Your Product Strategy"},"content":{"rendered":"<p>Your product strategy helps bridge the gap between your organization\u2019s vision and an actionable, focused roadmap. While your vision rarely changes, your product strategy needs to change as you learn more about your customers and the current market. Fail to re-align your product strategy, and you may find yourself on a bridge that leads nowhere.<\/p>\n<p><b>How to develop your product strategy.<\/b> Your product strategy \u201cdescribes who your customers are, how your product fits into the current market, and how it will achieve business goals.\u201d In effect, your strategy \u201chelps your team focus on what will have the most significant impact on your customers and the business.\u201d The folks at the This Is Product Management podcast put together a guide that shows <a href=\"https:\/\/www.thisisproductmanagement.com\/blog\/product-strategy\/\">how to fit strategy development into your other planning activities, the four key components of an effective product strategy, and when to iterate on your strategy<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/tipmpodcast\">@tipmpodcast<\/a>)<\/p>\n<p><b>Product strategy and your roadmap.<\/b> Setting the vision and strategic goals for the product are the first steps to creating a successful roadmap. You generally expect your vision to be high level enough that it remains fairly steady, but your goals will change over time. The folks at Product Plan explain <a href=\"https:\/\/www.productplan.com\/books\/product-strategy-roadmap\/\">how vision and strategic goals serve as inputs to your roadmap and suggest some ways to anticipate changes to your strategic goals<\/a> so your roadmap does not lead you astray.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/ProductPlan\">@ProductPlan<\/a>)<\/p>\n<p><b>The five stages of product strategy. <\/b>\u00a0Winston Christie-Blick examines <a href=\"https:\/\/www.productboard.com\/blog\/the-five-stages-of-product-strategy\/\">the 5 stages of strategic maturity<\/a> from \u201cI trust my gut\u201d to \u201ceveryone understands strategy and objectives.\u201d In order to move toward that fifth stage, you\u2019ll need to change how you approach strategic objectives. Read Winston\u2019s post to identify your organization\u2019s current stage and what you might do to advance it to the next one.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/productboard\">@productboard<\/a>)<\/p>\n<p><b>Apple&#8217;s product strategy is changing. <\/b>To understand how to go about revising your own product strategy, it can be instructive to see how other organizations approach it. Neil Cybart provides an analysis of apparent changes to Apple\u2019s product strategy based on observations from the most recent Worldwide Developers Conference (WWDC). Neil notes that \u201cdespite there being no discernible change to the grand vision behind Apple\u2019s product development, <a href=\"https:\/\/www.aboveavalon.com\/notes\/2019\/6\/19\/apples-product-strategy-is-changing\">there does appear to be a noteworthy change to strategy<\/a>.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/neilcybart\">@neilcybart<\/a>)<\/p>\n<p><b>Amplitude is evolving its product\u2019s north star metric. Here\u2019s why. <\/b>\u00a0The folks at Amplitude are big believers in product teams aligning their vision and strategy to a north star metric. Amplitude organizes its product team around its own north star and its leading indicators\u2014which has been a very successful strategy for them. But what happens when your strategy changes? Justin Bauer explains <a href=\"https:\/\/amplitude.com\/blog\/evolving-the-product-north-star-metric\">how Amplitude deals with changes in its north star metric<\/a> and the subsequent impact to its product strategy.<\/p>\n<p>(via <a href=\"https:\/\/twitter.com\/justinjbauer\">@justinjbauer<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your product strategy helps bridge the gap between your organization\u2019s vision and an actionable, focused roadmap. While your vision rarely changes, your product strategy needs to change as you learn more about your customers and the current market. Fail to re-align your product strategy, and you may find yourself on a bridge that leads nowhere. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[340],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Re-aligning Your Product Strategy - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/re-aligning-product-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Re-aligning Your Product Strategy - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Your product strategy helps bridge the gap between your organization\u2019s vision and an actionable, focused roadmap. 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