{"id":16429,"date":"2019-04-30T13:45:56","date_gmt":"2019-04-30T13:45:56","guid":{"rendered":"https:\/\/productcollective.com\/?p=16429"},"modified":"2019-06-17T03:46:51","modified_gmt":"2019-06-17T03:46:51","slug":"the-role-of-product-teams-in-large-and-small-organizations","status":"publish","type":"post","link":"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/","title":{"rendered":"The Role of Product Teams in Large and Small Organizations"},"content":{"rendered":"<p><strong>The following insights were gleaned from a presentation at INDUSTRY given by Dheerja Kaur of theSkimm&nbsp;<a href=\"https:\/\/twitter.com\/dheerja?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">@dheerja<\/a>.&nbsp;Download <a href=\"https:\/\/producttactics.com\/vol1\/\">Product Management TACTICS eBook<\/a> for more.<\/strong><\/p>\n<p>Product plays a very different role within organizations both big and small.&nbsp; Defining the role of product through the different stages of a company and how we instill product thinking throughout the organization can help us build the right product team for our companies.<\/p>\n<p>But let\u2019s face it &#8212; injecting product into an organization is hard. Focus on how product can help the various people within the organization &#8212; not how it&#8217;s taking away their responsibilities.&nbsp; Product \u201cswim lanes\u201d are an easy trap.&nbsp; Really, it will take people reaching over to different lanes in order to see to it that our products are managed successfully.<\/p>\n<p>Instead, focus on building a culture that embraces flexibility and agility. There is no perfect way to organize a product team. Assume it will constantly change and be okay with that.<\/p>\n<p>When it comes to the characteristics to look for in ideal team members, EQ and self-awareness are just as (if not more) important than hard skills. Can product managers help the people around them and know how to motivate them? Can they balance leading with conviction while being open to challenging viewpoints?<\/p>\n<p>It\u2019s also critical that product people are truly obsessed with their customers &#8212; especially at the early stages.&nbsp; It\u2019s at these stages where iteration is so important and a true desire to fulfill needs for customers can help a product team find the right solution to iterate to.<\/p>\n<p>At the very early stages, focus on building product thinking and culture from the ground up. The entire company should live and breathe user first. But the product team should be the champion of the user and encourage this mindset.<\/p>\n<p>In truth, there is no \u201cright\u201d way to build products. Use each opportunity to develop your philosophy on product development that leans into the ethos and assets of the company.&nbsp; Don\u2019t worry about following \u201cthe\u201d best practice, but rather find the right practice for your team and your company.<\/p>\n<p>As your team starts to grow, find inflection points in the company\u2019s trajectory and identify how product development should look and operate differently. Things will need to change, but embrace change and find team members that also embrace that change.&nbsp; The product people you bring on board early on should be product people that are eager and ready to see the product organization grow.&nbsp; Build a diverse product team that complements and challenges each other.&nbsp; Identify and lean into the \u201cX factor\u201d of a product manager in your organization.&nbsp; Is it the \u201ctechnical\u201d product manager?<\/p>\n<p>Is it the \u201cuser-obsessed\u201d product manager?&nbsp; Whatever it may be, look for that key characteristic.<\/p>\n<p>To view Dheerja\u2019s full presentation, visit:<\/p>\n<p><a href=\"https:\/\/productcollective.com\/role-product-product-teams-large-small-organizations\/\">https:\/\/productcollective.com\/role-product-product-teams-large-small-organizations\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following insights were gleaned from a presentation at INDUSTRY given by Dheerja Kaur of theSkimm&nbsp;@dheerja.&nbsp;Download Product Management TACTICS eBook for more. Product plays a very different role within organizations both big and small.&nbsp; Defining the role of product through the different stages of a company and how we instill product thinking throughout the organization [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Role of Product Teams in Large and Small Organizations - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role of Product Teams in Large and Small Organizations - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"The following insights were gleaned from a presentation at INDUSTRY given by Dheerja Kaur of theSkimm&nbsp;@dheerja.&nbsp;Download Product Management TACTICS eBook for more. Product plays a very different role within organizations both big and small.&nbsp; Defining the role of product through the different stages of a company and how we instill product thinking throughout the organization [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T13:45:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T03:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-04-30-at-9.43.16-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1499\" \/>\n\t<meta property=\"og:image:height\" content=\"879\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/\",\"url\":\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/\",\"name\":\"The Role of Product Teams in Large and Small Organizations - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-04-30-at-9.43.16-AM.png\",\"datePublished\":\"2019-04-30T13:45:56+00:00\",\"dateModified\":\"2019-06-17T03:46:51+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/#primaryimage\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-04-30-at-9.43.16-AM.png\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-04-30-at-9.43.16-AM.png\",\"width\":1499,\"height\":879},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Role of Product Teams in Large and Small Organizations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. 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In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/yaboya\"],\"url\":\"https:\/\/productcollective.com\/author\/newindsum\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Role of Product Teams in Large and Small Organizations - Product Collective | Organizers of INDUSTRY: The Product Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/productcollective.com\/the-role-of-product-teams-in-large-and-small-organizations\/","og_locale":"en_US","og_type":"article","og_title":"The Role of Product Teams in Large and Small Organizations - Product Collective | Organizers of INDUSTRY: The Product Conference","og_description":"The following insights were gleaned from a presentation at INDUSTRY given by Dheerja Kaur of theSkimm&nbsp;@dheerja.&nbsp;Download Product Management TACTICS eBook for more. 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