{"id":16426,"date":"2019-04-30T13:58:42","date_gmt":"2019-04-30T13:58:42","guid":{"rendered":"https:\/\/productcollective.com\/?p=16426"},"modified":"2019-06-17T03:46:37","modified_gmt":"2019-06-17T03:46:37","slug":"becoming-a-successful-continuous-delivery-team","status":"publish","type":"post","link":"https:\/\/productcollective.com\/becoming-a-successful-continuous-delivery-team\/","title":{"rendered":"Becoming a Successful Continuous Delivery Team"},"content":{"rendered":"

The following insights were gleaned from a presentation at INDUSTRY given by Teresa Torres of Product Talk @ttores<\/a>. Download Product Management TACTICS eBook<\/a> for more.<\/strong><\/p>\n

In some organizations, the teams that are actually creating the product aren\u2019t exactly the ones who are learning from customers and conducting user research.  But increasingly, the best modern product teams are different than that.  The core product teams (i.e. product manager, designers, software engineers) are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week over week to support their daily product decisions.<\/p>\n

Product management is changing \u2014 it\u2019s moving toward a focus on outcomes. Product teams are getting more autonomy to choose the best path toward an outcome. But autonomy comes with responsibility. There are three mindsets shared by the best teams.<\/p>\n

    \n
  1. Collaborative mindset: We have to collaborate to deliver products, but there\u2019s more to it. We often let the product manager handle the management. In this case, it\u2019s not really collaboration. The trio (PM, design lead, tech lead) are the minimum required to build good digital products, but we need the expertise of others. There may be engineers, QA professionals, customer success team members, data analysts, and others to consider as well.<\/li>\n<\/ol>\n

    It\u2019s easy to take collaboration too far and turn it into consensus. We don\u2019t need consensus from everyone. Just collaboration. Consensus can often lead to opinion battles, which isn\u2019t productive. While it may be difficult, don\u2019t simply advocate for your own point of view. Take everyone\u2019s perspectives and co-create a solution that addresses them.<\/p>\n

    Cross-functional co-collaboration is hard. Because it\u2019s hard, we tend to resort to handoffs. They feel efficient, but they\u2019re not with products. It\u2019s not about efficiency, it\u2019s about effectiveness. We need the best, not the fastest. How do we create the most value?<\/p>\n

    We each bring different knowledge to the table, regardless of the fact that we\u2019re all coming from different places. That\u2019s why we need to develop a shared understanding. We assign voices to engineering, design, and other roles. It\u2019s important that we synthesize knowledge so we understand what the customer needs. From that shared foundation, you can make a team decision.<\/p>\n

    Experience mapping helps you align around what you know about your customer. The opportunity solution tree helps you align around the best path to your desired outcome. Story mapping helps you align around specific solutions.<\/p>\n

      \n
    1. Continuous mindset: The industry is shifting toward this. Continuous discovery is weekly touch-points with customers by the team building the product where they conduct small research activities in pursuit of a desired outcome. Product teams need to know how to get fast answers to this week\u2019s questions from customers.Avoid \u201cwhether or not\u201d situations with regard to research and ideas. It sets you up to fall prey to confirmation bias. We\u2019re seeking validation and ignoring evidence. Instead, set up compare and contrast decisions. This helps you find the best solution. <\/li>\n
    2. Experimental mindset: A\/B testing as a discovery tool doesn\u2019t work. You should do more than simple A\/B tests. Include prototyping and other forms of tests and experiments.<\/li>\n<\/ol>\n

      Our experiments should be failing and often — that\u2019s an indicator that we\u2019re learning.  Test your assumptions and kill your flawed theories. Be prepared to be wrong. Combine confidence and doubt to be wise. Maintain a state of doubt. Consider how your team can be more collaborative. How can you continuously seek solutions? How can you be more experimental and embrace being wrong?<\/p>\n

      To learn more about Teresa, visit ProductTalk.org and to view Teresa\u2019s full presentation, visit:<\/p>\n

      https:\/\/productcollective.com\/becoming-successful-continuous-discovery-team\/ <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      The following insights were gleaned from a presentation at INDUSTRY given by Teresa Torres of Product Talk @ttores. Download Product Management TACTICS eBook for more. In some organizations, the teams that are actually creating the product aren\u2019t exactly the ones who are learning from customers and conducting user research.  But increasingly, the best modern product teams are […]<\/p>\n","protected":false},"author":2,"featured_media":16451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nBecoming a Successful Continuous Delivery Team - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/becoming-a-successful-continuous-delivery-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becoming a Successful Continuous Delivery Team - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"The following insights were gleaned from a presentation at INDUSTRY given by Teresa Torres of Product Talk @ttores. Download Product Management TACTICS eBook for more. 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