{"id":16425,"date":"2019-04-30T14:01:27","date_gmt":"2019-04-30T14:01:27","guid":{"rendered":"https:\/\/productcollective.com\/?p=16425"},"modified":"2019-06-17T03:46:25","modified_gmt":"2019-06-17T03:46:25","slug":"the-challenges-and-pitfalls-of-rapid-team-growth","status":"publish","type":"post","link":"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/","title":{"rendered":"The Challenges and Pitfalls of Rapid Team Growth"},"content":{"rendered":"<p><strong>The following insights were gleaned from a presentation at INDUSTRY given by&nbsp;Nick Reddit, formerly of Reddit (now at Looker) <a href=\"https:\/\/twitter.com\/nickcald?lang=en\">@NickCald<\/a>.&nbsp;Download <a href=\"https:\/\/producttactics.com\/vol1\/\">Product Management TACTICS eBook<\/a> for more.<\/strong><\/p>\n<p>Product teams &#8212; especially ones that are growing rapidly &#8212; go through so much.&nbsp; It\u2019s not uncommon to see a product team go from survival mode to optimization, deal with changes in roles and responsibilities, work through massive team growth, see issues with communication and coordination, handling reorganizations, managing ambitions and all sorts of other issues.&nbsp; And, of course, be expected to thrive instead of simply survive.<\/p>\n<p>From the Startup Genome Report, 92% of startups fail within three years. Of those, 43% fail due to issues with scale. So how can a product team avoid becoming part of the statistic?<\/p>\n<p>First, it\u2019s important that everybody truly understands roles and responsibilities. Consider using the RACI matrix (Responsible, Accountable, Consulted, Informed) with a \u201ctrust but verify\u201d approach. Allow team members to do what they have to do, but make sure you verify that they\u2019re actually doing it.&nbsp; Most people want autonomy, and it is important to trust team members enough to operate with autonomy.&nbsp; But it is still the responsibility of the product leader to make sure that people are doing what they say they are doing.<\/p>\n<p>Early on, it\u2019s common for program\/product\/engineering to take on similar duties. As you scale, this will need to be split. Product considers the \u201cwhy\u201d, and engineering oversees the \u201cwhen.\u201d&nbsp; If you have \u201ctech leads\u201d and are implementing structure, ask if they care more about people or architecture? This will inform their path (i.e., manager or architect).<\/p>\n<p>As you scale your team, be sure to do so appropriately. More people doesn\u2019t equal more productivity. Coordination costs can outweigh hiring benefits. Reorganization and process will be required, and that affects the team quite a bit.<\/p>\n<p>Another thing to manage is the fact that everyone wants to know what everyone else is doing. As teams are created and grow, coordination loss makes a negative impact. Missing dependencies can cripple your production roadmap.&nbsp; If you\u2019re in a situation where you need to roll out improvements and process, avoid process junkies and boilerplate solutions. Create something that works for your team.&nbsp; Allow processes to emerge from the bottom up instead of trying to push processes down on everybody unnecessarily. Over time, these processes will become part of your culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following insights were gleaned from a presentation at INDUSTRY given by&nbsp;Nick Reddit, formerly of Reddit (now at Looker) @NickCald.&nbsp;Download Product Management TACTICS eBook for more. Product teams &#8212; especially ones that are growing rapidly &#8212; go through so much.&nbsp; It\u2019s not uncommon to see a product team go from survival mode to optimization, deal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Challenges and Pitfalls of Rapid Team Growth - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Challenges and Pitfalls of Rapid Team Growth - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"The following insights were gleaned from a presentation at INDUSTRY given by&nbsp;Nick Reddit, formerly of Reddit (now at Looker) @NickCald.&nbsp;Download Product Management TACTICS eBook for more. Product teams &#8212; especially ones that are growing rapidly &#8212; go through so much.&nbsp; It\u2019s not uncommon to see a product team go from survival mode to optimization, deal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T14:01:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T03:46:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-04-30-at-10.00.58-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1098\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/\",\"url\":\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/\",\"name\":\"The Challenges and Pitfalls of Rapid Team Growth - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-04-30-at-10.00.58-AM.png\",\"datePublished\":\"2019-04-30T14:01:27+00:00\",\"dateModified\":\"2019-06-17T03:46:25+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/#primaryimage\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-04-30-at-10.00.58-AM.png\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-04-30-at-10.00.58-AM.png\",\"width\":1098,\"height\":679},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/the-challenges-and-pitfalls-of-rapid-team-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Challenges and Pitfalls of Rapid Team Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. 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