{"id":16387,"date":"2019-01-23T17:51:48","date_gmt":"2019-01-23T17:51:48","guid":{"rendered":"https:\/\/productcollective.com\/?p=16387"},"modified":"2019-06-17T03:27:20","modified_gmt":"2019-06-17T03:27:20","slug":"the-art-of-being-compelling-2","status":"publish","type":"post","link":"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/","title":{"rendered":"The Art of Being Compelling"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The following insights were gleaned from a presentation at INDUSTRY given by\u00a0<\/span><span style=\"font-weight: 400;\">Sachin Rekhi of Notejoy (<\/span><a href=\"https:\/\/twitter.com\/sachinrekhi\"><span style=\"font-weight: 400;\">@sachinrekhi)<\/span><\/a>.\u00a0Download <a href=\"https:\/\/producttactics.com\/vol1\/\">Product Management TACTICS eBook<\/a> for more.<\/p>\n<p><span style=\"font-weight: 400;\">As Product Managers, we spend so much of our time convincing stakeholders of the right path forward, whether it\u2019s fellow Product Managers, engineers, designers, executives, or even customers. The most successful Product Managers become well versed in making compelling arguments every day around product vision, roadmap prioritization, design trade-offs, resource asks, and so much more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, it\u2019s estimated that the best Product Managers spend 60% of their time on the substance of Product Management and 40% on the style of Product Management.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Substance includes the hard skills of Product Management. This includes customer discovery, prioritizing a roadmap, and deriving insights from data.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Style includes the soft skills of Product Management. These include having a good communication style, being able to influence without authority, and connecting with executive management.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do you or don\u2019t you have \u201cstyle\u201d? \u00a0Well, some symptoms of a lack of style include:<\/span><span style=\"font-weight: 400;\"> Feeling unappreciated, thinking there are too many cooks in the kitchen, and feeling that decision-making is consensus-based and slow. \u00a0If this is the case for you, you may need to work on improving your Product Management style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you improve it? It all boils down to being compelling. As Product Managers, you\u2019re expected to influence all sorts of stakeholders: engineers, bosses, customers, etc. \u00a0This doesn\u2019t mean convincing these groups that your idea or solution is the best one. But it does mean that these groups should respect your role as a product person and believe in your work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being compelling is a combination of substance, style, and audience. For an audience, identify the stakeholders that matter most and find out who\u2019s succeeded with them. \u00a0Consider some of the following to help you continue to improve:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Framing: How you frame a specific situation matters. \u00a0If there\u2019s a situation that people are avoiding simply because it seems risky, challenge them. \u00a0Position it as an ambitious one. It may or may not be the right solution, but this can help remove the possibility of people dismissing it simply because of risk alone.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Proof: Leverage the shared opinion of others to convince key stakeholders. Often, data wins arguments. \u00a0But data doesn\u2019t have to be simply charts and graphs. How others feel about a certain situation is still a data point, albeit a more qualitative data point.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Goal Seek: \u00a0Redefine your initiative in terms of a decision maker\u2019s own goals. \u00a0For instance, if you\u2019re trying to convince someone to greenlight a product, reposition your initiative as the input for <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> goals (if it does, in fact, match).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/productcollective.com\/the-art-of-being-compelling\/\">View Sachin\u2019s full presentation<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following insights were gleaned from a presentation at INDUSTRY given by\u00a0Sachin Rekhi of Notejoy (@sachinrekhi).\u00a0Download Product Management TACTICS eBook for more. As Product Managers, we spend so much of our time convincing stakeholders of the right path forward, whether it\u2019s fellow Product Managers, engineers, designers, executives, or even customers. The most successful Product Managers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art of Being Compelling - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art of Being Compelling - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"The following insights were gleaned from a presentation at INDUSTRY given by\u00a0Sachin Rekhi of Notejoy (@sachinrekhi).\u00a0Download Product Management TACTICS eBook for more. 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The most successful Product Managers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-23T17:51:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T03:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-23-at-12.51.02-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"662\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/\",\"url\":\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/\",\"name\":\"The Art of Being Compelling - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-23-at-12.51.02-PM.png\",\"datePublished\":\"2019-01-23T17:51:48+00:00\",\"dateModified\":\"2019-06-17T03:27:20+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/#primaryimage\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-23-at-12.51.02-PM.png\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-23-at-12.51.02-PM.png\",\"width\":662,\"height\":382},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/the-art-of-being-compelling-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Art of Being Compelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. 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