{"id":16085,"date":"2018-06-12T17:01:56","date_gmt":"2018-06-12T17:01:56","guid":{"rendered":"https:\/\/productcollective.com\/?p=16085"},"modified":"2019-06-17T03:58:36","modified_gmt":"2019-06-17T03:58:36","slug":"future-ai-people","status":"publish","type":"post","link":"https:\/\/productcollective.com\/future-ai-people\/","title":{"rendered":"The Future of AI is People"},"content":{"rendered":"

This is a guest post by\u00a0Angel Maldonado, Founder of\u00a0EmpathyBroker.<\/a><\/strong><\/em><\/p>\n

Why AI has become a cherished part of Digital and how creativity will dictate its\u00a0future.<\/h3>\n

I am not one of those clever people who claims that \u201cAI\u201d is the future, in fact I find extremely challenging to make predictions of how the future will look like. Even so, I feel that our industry is once again misinterpreting the potential of a new idea and with it, ignoring the fundamental aspect that creates irresistible products; creativity.<\/p>\n

Our industry needs, and therefore creates, disruptions and \u201cinnovations\u201d, it feeds from them and in many ways \u201cAI\u201d has once again energised this need for a new future.<\/p>\n

Running on \u201cAI\u201d has become another default manifesto; if your Product does not tells its \u201cAI\u201d story, then you might be worried you are missing the party.<\/p>\n

Analysts and Software Vendors force \u201cAI\u201d to become the ultimate deal breaker, expecting it solve the need for value and differentiation in Digital. In turn, the imitative quality and fear to be left \u00abbehind\u00bb leads many diverse software vendors to conform and gather creating extremely similar value propositions.<\/p>\n

The limitations of \u201cAI\u201d in Product<\/h3>\n

\u201cAI\u201d is based on data sets used to build its training models which are nothing but snapshots of linear, momentary and perceptible data. As a result, \u201cAI\u201d makes assumptions from a fixed set of inputs or a fixed point of view.<\/p>\n

If we think mechanically of Product, then \u201cAI\u201d flourishes under this perspective. However, a product is not what it does, but the way people perceive what it does, the way People experience it. In the same way \u201cAI\u201d is not what we think of it, but what People see of it.<\/p>\n

\u201cIf we are to create a complete artificial intelligent system, we need to understand how such a system would be received and perceived by people\u201d
\n(Artificial Psychology: The Psychology of AI, James A. Crowder and Shelli Friess, 2013).<\/p><\/blockquote>\n

Succeeding with \u201cAI\u201d in Product is not about designing and implementing tools that automate tasks but about understanding the way the human brain perceives these tools and these tasks; the way results, features, messages, personalisation, sorting or bots are experienced.<\/p>\n

For example, \u201cAI\u201d stipulates that a result set for a query or a navigation action shall be sorted in certain order, because it converts better than other arrangements.<\/p>\n

To illustrate this, lets look at what \u201cAI\u201d decides and what the User sees of this decision.<\/p>\n

\u201cAI\u201d driven result set:<\/strong><\/p>\n

\"\"<\/a><\/p>\n

\u201cAI\u201d Powered result\u00a0set\u00a0<\/em><\/p>\n

What the user sees:<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Interfacing\u00a0\u201cAI\u201d\u00a0driven\u00a0results<\/em><\/p>\n

 <\/p>\n

What drives the value of the results? Is it the scoring model (ordering choices) learned from the training sets or is it the way the ordering choices are perceived or presented?<\/p>\n

The value of \u201cAI<\/em>\u201d in Product is \u2014 as with every other feature and tool<\/em> \u2014 dependant on the appearance and perception; an artistic capacity beyond \u201cAI\u201d.<\/p>\n

The future of \u201cAI<\/em>\u201d is People<\/h3>\n

The future of \u201cAI<\/em>\u201d is design, aesthetics and beauty, interfacing \u201cAI\u201d, shaping the perceptible value of the technology within.<\/p>\n

At first glance, Design is pure emotion and expression, breathing culture, subjectivity, irrationality and therefore not something you can expect \u201cAI\u201d to excel at. Nevertheless, \u201cAI\u201d will, in the future, evolve from this basic notion of function into the panache of aesthetics and perceptible experiences.<\/p>\n

\u201cArt starts with craft. The craft of making a bowl or a tool or anything that created function\u201d \u2014 Seth Godin \u2014 Decoding \u201cart\u201d.<\/p><\/blockquote>\n

In the same way that art started with the craft, the mere functioning that \u201cAI\u201d offers today will inevitably evolve into the aesthetic capacity of its arrangements. Needless to say, this evolution would have its own unique status.<\/p>\n

Once \u201cAI<\/em>\u201d its freed from its embodied limitations, conditions will be given to automate the presentation of whatever tasks \u201cAI<\/em>\u201d handles underneath.<\/p>\n

In the same way as data can be made to learn from data and make \u201cdecisions<\/em>\u201d, Design elements can also be made to react (visually be distorted to reflect User\u2019s actions). This means they can therefore extend from mere data scoring to, for example, responsive Design expressions (variations of Design), emulating Human\u2019s ability to express emotions through a set of universally-understood gestures and expressions, abilities from where communication and empathy are sourced.<\/p>\n

The flatness of data can easily frustrate us, a temporary problem if \u201cAI<\/em>\u201d can move beyond the data sorting and into the infinite possibilities of the sorting of the presentation<\/strong> of this data.<\/p>\n

Some call this concept Artificial Empathy, a concept I came to discover thanks to this post and very interesting related references ( \u2014 Why Artificial Empathy, not AI<\/em>, is the way of the future\u201d<\/a>. by Marque J Kabbaz \u2014 )<\/p>\n

Conclusions<\/h3>\n

\u201cAI<\/em>\u201d flourishes in the world of logic and objectives that we have created, a world shaped by our educational, corporate and structural systems that, for the most part, are \u201ca relic of the industrial age<\/em>\u201d (Creative Schools: Revolutionising Education from the Ground Up, Sir Ken Robinson, 2015)<\/p>\n

Design and aesthetics play a key role in building experiences which as of today are a product uniquely sourced from the depths of the human intellect and so far an intractable bastion for the automative capacities of the objective-driven \u201cAI\u201d we see in Products today.<\/p>\n

Evolving this basic notion of \u201cAI<\/em>\u201d means extending the automation of data to the automation of Humanized User Interfaces in ways that user\u2019s emotional nature can be empathized upon.<\/p>\n","protected":false},"excerpt":{"rendered":"

This is a guest post by\u00a0Angel Maldonado, Founder of\u00a0EmpathyBroker. Why AI has become a cherished part of Digital and how creativity will dictate its\u00a0future. I am not one of those clever people who claims that \u201cAI\u201d is the future, in fact I find extremely challenging to make predictions of how the future will look like. […]<\/p>\n","protected":false},"author":2,"featured_media":16088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nThe Future of AI is People - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/future-ai-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of AI is People - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"This is a guest post by\u00a0Angel Maldonado, Founder of\u00a0EmpathyBroker. 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