{"id":15708,"date":"2017-12-05T19:33:04","date_gmt":"2017-12-05T19:33:04","guid":{"rendered":"https:\/\/productcollective.com\/?p=15708"},"modified":"2019-01-23T14:12:34","modified_gmt":"2019-01-23T14:12:34","slug":"understanding-customer-validation-2","status":"publish","type":"post","link":"https:\/\/productcollective.com\/understanding-customer-validation-2\/","title":{"rendered":"Understanding Customer Validation"},"content":{"rendered":"

Anastasia\u00a0eloquently sums up the main benefit of Customer Validation<\/a>\u00a0as helping you “avoid building a product that no one wants.” This stage is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about the market, the existence and weight of the problem and how impactful your product is\/will be. The process for Validation includes defining your hypotheses and testing them in various channels. Perhaps even more importantly it includes generating real monetary transactions, i.e., selling your product.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anastasia\u00a0eloquently sums up the main benefit of Customer Validation\u00a0as helping you “avoid building a product that no one wants.” This stage is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about the market, the existence and weight of the problem and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nUnderstanding Customer Validation - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/understanding-customer-validation-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Customer Validation - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Anastasia\u00a0eloquently sums up the main benefit of Customer Validation\u00a0as helping you “avoid building a product that no one wants.” This stage is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about the market, the existence and weight of the problem and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/understanding-customer-validation-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-05T19:33:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-23T14:12:34+00:00\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/understanding-customer-validation-2\/\",\"url\":\"https:\/\/productcollective.com\/understanding-customer-validation-2\/\",\"name\":\"Understanding Customer Validation - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"datePublished\":\"2017-12-05T19:33:04+00:00\",\"dateModified\":\"2019-01-23T14:12:34+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/understanding-customer-validation-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/understanding-customer-validation-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/understanding-customer-validation-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding Customer Validation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/yaboya\"],\"url\":\"https:\/\/productcollective.com\/author\/newindsum\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding Customer Validation - Product Collective | Organizers of INDUSTRY: The Product Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/productcollective.com\/understanding-customer-validation-2\/","og_locale":"en_US","og_type":"article","og_title":"Understanding Customer Validation - Product Collective | Organizers of INDUSTRY: The Product Conference","og_description":"Anastasia\u00a0eloquently sums up the main benefit of Customer Validation\u00a0as helping you “avoid building a product that no one wants.” This stage is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about the market, the existence and weight of the problem and […]","og_url":"https:\/\/productcollective.com\/understanding-customer-validation-2\/","og_site_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","article_publisher":"https:\/\/www.facebook.com\/productcollective","article_published_time":"2017-12-05T19:33:04+00:00","article_modified_time":"2019-01-23T14:12:34+00:00","author":"Paul McAvinchey","twitter_misc":{"Written by":"Paul McAvinchey"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/productcollective.com\/understanding-customer-validation-2\/","url":"https:\/\/productcollective.com\/understanding-customer-validation-2\/","name":"Understanding Customer Validation - Product Collective | Organizers of INDUSTRY: The Product Conference","isPartOf":{"@id":"https:\/\/productcollective.com\/#website"},"datePublished":"2017-12-05T19:33:04+00:00","dateModified":"2019-01-23T14:12:34+00:00","author":{"@id":"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b"},"breadcrumb":{"@id":"https:\/\/productcollective.com\/understanding-customer-validation-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/productcollective.com\/understanding-customer-validation-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/productcollective.com\/understanding-customer-validation-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/productcollective.com\/"},{"@type":"ListItem","position":2,"name":"Understanding Customer Validation"}]},{"@type":"WebSite","@id":"https:\/\/productcollective.com\/#website","url":"https:\/\/productcollective.com\/","name":"Product Collective | Organizers of INDUSTRY: The Product Conference","description":"For people who build, launch and scale world-class software products.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/productcollective.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b","name":"Paul McAvinchey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/productcollective.com\/#\/schema\/person\/image\/","url":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg","contentUrl":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg","caption":"Paul McAvinchey"},"description":"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.","sameAs":["https:\/\/twitter.com\/https:\/\/twitter.com\/yaboya"],"url":"https:\/\/productcollective.com\/author\/newindsum\/"}]}},"_links":{"self":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/15708"}],"collection":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/comments?post=15708"}],"version-history":[{"count":0,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/15708\/revisions"}],"wp:attachment":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/media?parent=15708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/categories?post=15708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/tags?post=15708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}