{"id":15676,"date":"2017-06-12T14:36:39","date_gmt":"2017-06-12T14:36:39","guid":{"rendered":"https:\/\/productcollective.com\/?p=15676"},"modified":"2019-06-17T04:17:46","modified_gmt":"2019-06-17T04:17:46","slug":"product-management-table-stakes-you-cant-even-start-without-these","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/","title":{"rendered":"Table Stakes for Being a Good Product Manager"},"content":{"rendered":"<p>We can argue all day about what it takes to be a superb Product Manager. But what are the minimum competencies &#8212; the table stakes &#8212; an individual needs to be merely effective in a product management role?<\/p>\n<p>Jeff Lash of SiriusDecisions <a href=\"https:\/\/www.crowdcast.io\/e\/perfect-product-team\">believes there are five<\/a>. A Product Manager should be able to:<\/p>\n<p>1) Identify and know how to approach a market opportunity<br \/>\n2) Understand their product&#8217;s core concept and components<br \/>\n3) Position their product, e.g., does it compete on value and\/or quality, what is the customer segment<br \/>\n4) Structure and manage the development\/delivery system for the product*<br \/>\n5) See how a product can be scaled once it has achieved product-market fit<\/p>\n<p>*Whether Product Managers are using agile, waterfall or some other development framework, Jeff maintains that too much emphasis is put on this daily tactical work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We can argue all day about what it takes to be a superb Product Manager. But what are the minimum competencies &#8212; the table stakes &#8212; an individual needs to be merely effective in a product management role? Jeff Lash of SiriusDecisions believes there are five. A Product Manager should be able to: 1) Identify [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Table Stakes for Being a Good Product Manager - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Table Stakes for Being a Good Product Manager - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"We can argue all day about what it takes to be a superb Product Manager. But what are the minimum competencies &#8212; the table stakes &#8212; an individual needs to be merely effective in a product management role? Jeff Lash of SiriusDecisions believes there are five. A Product Manager should be able to: 1) Identify [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-12T14:36:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T04:17:46+00:00\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/\",\"url\":\"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/\",\"name\":\"Table Stakes for Being a Good Product Manager - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"datePublished\":\"2017-06-12T14:36:39+00:00\",\"dateModified\":\"2019-06-17T04:17:46+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Table Stakes for Being a Good Product Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/yaboya\"],\"url\":\"https:\/\/productcollective.com\/author\/newindsum\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Table Stakes for Being a Good Product Manager - Product Collective | Organizers of INDUSTRY: The Product Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/","og_locale":"en_US","og_type":"article","og_title":"Table Stakes for Being a Good Product Manager - Product Collective | Organizers of INDUSTRY: The Product Conference","og_description":"We can argue all day about what it takes to be a superb Product Manager. But what are the minimum competencies &#8212; the table stakes &#8212; an individual needs to be merely effective in a product management role? Jeff Lash of SiriusDecisions believes there are five. A Product Manager should be able to: 1) Identify [&hellip;]","og_url":"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/","og_site_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","article_publisher":"https:\/\/www.facebook.com\/productcollective","article_published_time":"2017-06-12T14:36:39+00:00","article_modified_time":"2019-06-17T04:17:46+00:00","author":"Paul McAvinchey","twitter_misc":{"Written by":"Paul McAvinchey","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/","url":"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/","name":"Table Stakes for Being a Good Product Manager - Product Collective | Organizers of INDUSTRY: The Product Conference","isPartOf":{"@id":"https:\/\/productcollective.com\/#website"},"datePublished":"2017-06-12T14:36:39+00:00","dateModified":"2019-06-17T04:17:46+00:00","author":{"@id":"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b"},"breadcrumb":{"@id":"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/productcollective.com\/product-management-table-stakes-you-cant-even-start-without-these\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/productcollective.com\/"},{"@type":"ListItem","position":2,"name":"Table Stakes for Being a Good Product Manager"}]},{"@type":"WebSite","@id":"https:\/\/productcollective.com\/#website","url":"https:\/\/productcollective.com\/","name":"Product Collective | Organizers of INDUSTRY: The Product Conference","description":"For people who build, launch and scale world-class software products.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/productcollective.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b","name":"Paul McAvinchey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/productcollective.com\/#\/schema\/person\/image\/","url":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg","contentUrl":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg","caption":"Paul McAvinchey"},"description":"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.","sameAs":["https:\/\/twitter.com\/https:\/\/twitter.com\/yaboya"],"url":"https:\/\/productcollective.com\/author\/newindsum\/"}]}},"_links":{"self":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/15676"}],"collection":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/comments?post=15676"}],"version-history":[{"count":0,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/15676\/revisions"}],"wp:attachment":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/media?parent=15676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/categories?post=15676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/tags?post=15676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}