{"id":15646,"date":"2017-03-10T14:04:24","date_gmt":"2017-03-10T14:04:24","guid":{"rendered":"https:\/\/productcollective.com\/?p=15646"},"modified":"2019-06-17T04:32:21","modified_gmt":"2019-06-17T04:32:21","slug":"team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain","status":"publish","type":"post","link":"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/","title":{"rendered":"Team Organization &#8212; Experimenting with Processes, PMs are Products &#038; Knowing Your Domain"},"content":{"rendered":"<p><strong>Product leadership rules to live by from my experience at Pandora.<\/strong> When joining Pandora, John\u00a0Krawczyk was tasked with building and managing a large team dedicated to their advertising products. From this experience he <a href=\"https:\/\/firstround.com\/review\/product-leadership-rules-to-live-by-from-my-experience-at-pandora\/\" target=\"_blank\" rel=\"noopener noreferrer\">defined six tactics for building this team<\/a>, and by extension, building great products. These tactics should push you to organize groups around functional pillars and realize that your PMs <em>are<\/em> your product.<\/p>\n<p><strong>Managing product managers.<\/strong> An inadequate product manager on your team is destructive. Unlike in other roles, there is usually no one to pick up the slack when that person is failing. Consequentially, the product fails and the customer loses. Marty Cagan insists that all new product managers, even highly experienced ones, <a href=\"https:\/\/svpg.com\/managing-product-managers\/\" target=\"_blank\" rel=\"noopener noreferrer\">should complete a three month period<\/a> of studying their customers and technologies. And underperforming product managers should be identified early and let go if they do not improve.<\/p>\n<p><strong>We\u2019ve changed our product team structure 4 times.<\/strong> As Buffer grew, the team <a href=\"https:\/\/open.buffer.com\/product-team-evolution\/\" target=\"_blank\" rel=\"noopener noreferrer\">tried many strategies for organizing their product teams<\/a>. Starting with simply everyone being on a single product team, they then moved on to a decision-maker process where individuals own various areas of development, then to a fluid process where teams were assembled dynamically to tackle a specific purpose. Finally they arrived at a process, inspired by the Spotify team, where squads are deployed for specific goals and chapters allow individuals with similar functions to learn from one another.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product leadership rules to live by from my experience at Pandora. When joining Pandora, John\u00a0Krawczyk was tasked with building and managing a large team dedicated to their advertising products. From this experience he defined six tactics for building this team, and by extension, building great products. These tactics should push you to organize groups around [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Team Organization - Experimenting with Processes, PMs are Products &amp; Knowing Your Domain - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Team Organization - Experimenting with Processes, PMs are Products &amp; Knowing Your Domain - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Product leadership rules to live by from my experience at Pandora. When joining Pandora, John\u00a0Krawczyk was tasked with building and managing a large team dedicated to their advertising products. From this experience he defined six tactics for building this team, and by extension, building great products. These tactics should push you to organize groups around [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-10T14:04:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T04:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/03\/Brief-Image-Template1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/\",\"url\":\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/\",\"name\":\"Team Organization - Experimenting with Processes, PMs are Products & Knowing Your Domain - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/03\/Brief-Image-Template1.png\",\"datePublished\":\"2017-03-10T14:04:24+00:00\",\"dateModified\":\"2019-06-17T04:32:21+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/#primaryimage\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/03\/Brief-Image-Template1.png\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/03\/Brief-Image-Template1.png\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/team-organization-experimenting-with-processes-pms-are-products-knowing-your-domain\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Team Organization &#8212; 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Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. 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