{"id":15611,"date":"2017-01-26T19:03:46","date_gmt":"2017-01-26T19:03:46","guid":{"rendered":"https:\/\/productcollective.com\/?p=15611"},"modified":"2019-06-17T04:42:54","modified_gmt":"2019-06-17T04:42:54","slug":"ab-testing-getting-it-right-to-see-bigger-wins","status":"publish","type":"post","link":"https:\/\/productcollective.com\/ab-testing-getting-it-right-to-see-bigger-wins\/","title":{"rendered":"A\/B testing — Getting it Right to See Bigger Wins"},"content":{"rendered":"

71 A\/B testing ideas. <\/strong>Almost anything can be A\/B tested online. The team at Optimizely have come up with\u00a071<\/a> in fact, including copy, visual media and calls to action. The question remains however; what are you going to do with the answers?<\/p>\n

3 real-life examples of incredibly successful A\/B tests. <\/strong>To help you figure out how A\/B testing can have an impact, Robin Johnson has detailed 3 interesting examples<\/a>. Finding a variation that drives up revenue by 43% like Electronic Arts did, truly underlines the importance of this practice.<\/p>\n

A or B. <\/strong>For a more generalized overview of A\/B testing, it’s good to go to the folks at NPR<\/a>. The team explores how the practice is invading, if that’s not too strong a word, every part of our lives. Ultimately, the question is whether we are seeing real improvements around us or if the world is getting more effective at telling us stories.<\/p>\n

7 A\/B testing blunders that even experts make. <\/strong>There are pitfalls to the practice of A\/B testing. Neil Patel lists a bunch of potential blunders<\/a> such as switching the test off after you’ve reached a statistically significant number, believing that variations are always going to be game changers and testing too many variables at once.<\/p>\n","protected":false},"excerpt":{"rendered":"

71 A\/B testing ideas. Almost anything can be A\/B tested online. The team at Optimizely have come up with\u00a071 in fact, including copy, visual media and calls to action. The question remains however; what are you going to do with the answers? 3 real-life examples of incredibly successful A\/B tests. To help you figure out […]<\/p>\n","protected":false},"author":2,"featured_media":15631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nA\/B testing - Getting it Right to See Bigger Wins - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/ab-testing-getting-it-right-to-see-bigger-wins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B testing - Getting it Right to See Bigger Wins - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"71 A\/B testing ideas. Almost anything can be A\/B tested online. The team at Optimizely have come up with\u00a071 in fact, including copy, visual media and calls to action. The question remains however; what are you going to do with the answers? 3 real-life examples of incredibly successful A\/B tests. 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