{"id":15597,"date":"2017-01-12T18:00:45","date_gmt":"2017-01-12T18:00:45","guid":{"rendered":"https:\/\/productcollective.com\/?p=15597"},"modified":"2019-06-17T04:44:44","modified_gmt":"2019-06-17T04:44:44","slug":"product-strategy-what-is-it-exactly","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-strategy-what-is-it-exactly\/","title":{"rendered":"Product Strategy — What is it Exactly?"},"content":{"rendered":"

What is good product strategy? <\/strong>Your product strategy is not simply a plan with set outputs. Instead, Melissa Perri suggests<\/a>, it’s a “system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers.” More specifically a strategy contains your vision, your first big goal, your target condition and your current state (compared to where you want to be).<\/p>\n

Product strategy in a growing company.<\/strong> After achieving a product-market fit and building a substantial user base you will be faced with a new problem — that of users using your product in unexpected ways and expecting you to support them. Des Traynor shares how you can maintain a focus<\/a> on building a holistic product rather than on a set of tools trying to appease too many edge cases.<\/p>\n

How to develop a focused product strategy to back up your UI\/UX decisions. <\/strong>The number one tool that\u00a0Jane Portman underlines for a successful product strategy is to be “focused, purposeful and adamant<\/a>“. Doing so requires a significant amount of work that Jane has outlined, including finding ideal users, figuring out their big goal and understanding their common tasks.<\/p>\n

How to distinguish between your product roadmap, product strategy, and product vision.<\/strong> It’s probably fair to say that many of us will not see a distinction between these three activities.\u00a0Cliff Gilley uses a nice space travel-themed analogy<\/a> to explain\u00a0how\u00a0a vision should come from the top and be something that everyone rallies around. A strategy is a collection of techniques to get you there. And finally, roadmaps are high-level steps that are going to be followed in order to deliver each of these techniques.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is good product strategy? Your product strategy is not simply a plan with set outputs. Instead, Melissa Perri suggests, it’s a “system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers.” More specifically a strategy contains your vision, your first big […]<\/p>\n","protected":false},"author":2,"featured_media":15630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nProduct Strategy - What is it Exactly? - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-strategy-what-is-it-exactly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Strategy - What is it Exactly? - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"What is good product strategy? Your product strategy is not simply a plan with set outputs. 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