{"id":15588,"date":"2016-12-15T17:13:55","date_gmt":"2016-12-15T17:13:55","guid":{"rendered":"https:\/\/productcollective.com\/?p=15588"},"modified":"2019-06-17T04:45:04","modified_gmt":"2019-06-17T04:45:04","slug":"working-with-sales","status":"publish","type":"post","link":"https:\/\/productcollective.com\/working-with-sales\/","title":{"rendered":"Working With Sales — Avoiding Conflict & Finding Shared Goals"},"content":{"rendered":"

P<\/strong>roduct Management and Sales: from conflict to harmony.<\/strong> Since product managers and account managers usually have different compensation plans, there can often be a natural conflict — that of thinking in the long term about the health of a product versus appeasing a single customer who is ready to pay big money for its delivery. Eric Krock tells us that, in order to\u00a0tackle this problem<\/a>, the CEO — who both parties report to — has to be explicit in how they want their workers to manage these situations. But both parties can also start supporting one another better, which ultimately will result in an increased understanding of shared goals and a better relationship in general.<\/p>\n

PM 101: working with sales.<\/strong> It should come as no surprise that salespeople have one singular goal — to sell. As we’ve seen, this can cause conflicts. However, there is one question that a product manager can ask themselves to help craft the\u00a0right pitch for your methods\u00a0— “How will this help [the sales person]\u00a0close more deals?”. Through this lens, the Clever PM explains<\/a>, we can better understand the\u00a0motivations in sales and more effectively communicate why you approach\u00a0product development the way\u00a0you do. “Work with\u00a0sales, not against them”.<\/p>\n

Sales v. Product Management: why can\u2019t we all just get along.<\/strong> So how do we get along? Let’s start by being mutually respectful — the salesperson is the lifeblood of a company but couldn’t do anything without someone building sellable products. Then recognize where you can work together, such as in the communication with customers, sharing of competitive information and the defining of roadmaps, amongst other things described<\/a> by\u00a0Peter S. Buchanan.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Product Management and Sales: from conflict to harmony. Since product managers and account managers usually have different compensation plans, there can often be a natural conflict — that of thinking in the long term about the health of a product versus appeasing a single customer who is ready to pay big money for its delivery. 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