{"id":15548,"date":"2016-11-03T16:51:20","date_gmt":"2016-11-03T16:51:20","guid":{"rendered":"https:\/\/productcollective.com\/?p=15548"},"modified":"2019-06-17T04:51:15","modified_gmt":"2019-06-17T04:51:15","slug":"product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/","title":{"rendered":"Product Ideation \u2014 Strengthening Creativity &#038; Tools You Can Use to Harness it"},"content":{"rendered":"<p><strong>The shape of ideation.<\/strong> For those of you who are immediately turned off by the prospect of talking ideation because of your own perceived lack of creativity, <a href=\"https:\/\/www.youtube.com\/watch?v=BErt2qRmoFQ\">watch this video now<\/a>.\u00a0Stefan Mumaw believes that we are all creative, and furthermore, we can get better at being creative. Creativity is merely\u00a0an ability to problem solve with relevance and novelty. For those who participate in product ideation brainstorms, he posits that we should &#8216;get to stupid quicker&#8217;, moving on from obvious\u00a0ideas and to a stage when a supposed stupid suggestion\u00a0unlocks a wave of valuable out-there ideas.<\/p>\n<p><strong>Ideation sprints for new products &amp; services.<\/strong> Referencing the same path as Mumaw from obvious relevant ideas to crazy novel ideas,\u00a0Christina Wodtke <a href=\"https:\/\/medium.com\/the-creative-founder\/ideation-sprints-for-new-products-services-74f925190b4f#.ydhby41iz\">outlines some more tools<\/a> for conducting product ideation sessions. This includes Freelisting which helps introverts participate and the\u00a0Value Proposition Canvas for\u00a0finding pains, gains, and solutions. There&#8217;s also <a href=\"https:\/\/medium.com\/the-creative-founder\/needfinding-for-disruptive-innovation-71d8532f2cf3#.qgsw52olr\">a part one<\/a>.<\/p>\n<p><strong>Running a Google Design Sprint from start to end.<\/strong> We&#8217;re big fans of SPRINT, the book recently published by the product design folks at Google Ventures (now simply called GV). Described in it is a structured process to brainstorm, test concepts and answer critical business questions during a one to five day period.\u00a0Nadav Rikover had the opportunity to take part in a workshop held on Google&#8217;s campus and has put together <a href=\"https:\/\/hackingui.com\/design\/design-sprint\/\">a nice overview of what a sprint looks like<\/a> from start to finish. If you have completed a sprint yourself, we&#8217;d love to hear your story.<\/p>\n<p><strong>Ideation Method: Mash-Up.<\/strong> IDEO is possibly the most respected firm in the business of building products in the world. And they have <a href=\"https:\/\/www.ideou.com\/pages\/ideation-method-mash-up\">created a worksheet with a guide<\/a> to help you run product ideation workshops with your team. Central to the\u00a0strategy is to mash up ideas that you&#8217;ve come up with for different industries or markets to create an entirely new list of novel ideas and applications.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shape of ideation. For those of you who are immediately turned off by the prospect of talking ideation because of your own perceived lack of creativity, watch this video now.\u00a0Stefan Mumaw believes that we are all creative, and furthermore, we can get better at being creative. Creativity is merely\u00a0an ability to problem solve with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Ideation \u2014 Strengthening Creativity &amp; Tools You Can Use to Harness it - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Ideation \u2014 Strengthening Creativity &amp; Tools You Can Use to Harness it - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"The shape of ideation. For those of you who are immediately turned off by the prospect of talking ideation because of your own perceived lack of creativity, watch this video now.\u00a0Stefan Mumaw believes that we are all creative, and furthermore, we can get better at being creative. Creativity is merely\u00a0an ability to problem solve with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-03T16:51:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T04:51:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/02\/PRODUCT-IDEATION.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/\",\"url\":\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/\",\"name\":\"Product Ideation \u2014 Strengthening Creativity & Tools You Can Use to Harness it - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/02\/PRODUCT-IDEATION.png\",\"datePublished\":\"2016-11-03T16:51:20+00:00\",\"dateModified\":\"2019-06-17T04:51:15+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/#primaryimage\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/02\/PRODUCT-IDEATION.png\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2017\/02\/PRODUCT-IDEATION.png\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-ideation-becoming-more-creative-tools-you-can-use-to-harness-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Ideation \u2014 Strengthening Creativity &#038; Tools You Can Use to Harness it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. 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