{"id":15510,"date":"2016-05-06T18:15:39","date_gmt":"2016-05-06T18:15:39","guid":{"rendered":"https:\/\/productcollective.com\/?p=15510"},"modified":"2019-01-23T14:12:37","modified_gmt":"2019-01-23T14:12:37","slug":"product-brief-15-please-make-yourself-uncomfortable","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/","title":{"rendered":"Please make yourself uncomfortable"},"content":{"rendered":"

Three ways to harness the power of innovation.<\/strong> Sure, there may be many ways to be innovative, but our friends at Pragmatic Marketing are\u00a0highlighting\u00a0three in our first Product Lunch webinar on 5\/18. Join us to talk about agile development, action-oriented data and design\u00a0by registering for free here<\/a>.<\/p>\n

Intercom on Jobs-to-be-Done.<\/strong> There are two lessons to be learned from this monstrously good ebook<\/a> — 1) how important the JTBD\u00a0framework is for building products that people will use, and 2) how a company can\u00a0knock it out of the park with content marketing.<\/p>\n

Software product management stack.<\/strong> IT teams will not like me saying this, but it appears that product management is becoming the primary decision maker\u00a0of which software tools and platforms are to\u00a0be used by an organization. This trend is driven by the rise of Software as a Service (SaaS) apps that usually require small upfront investment and little technical integration. Here’s a bunch of these apps<\/a> available to you.<\/p>\n

Please make yourself uncomfortable. <\/strong>INDUSTRY<\/a> speaker and all-round product management superstar, Ken Norton has delivered\u00a0another wonderful ode to the practice<\/a>. In it, he uses the inspiration of\u00a0jazz to deliver home the central premise — be a better product manager by embracing uncertainty.<\/p>\n","protected":false},"excerpt":{"rendered":"

Three ways to harness the power of innovation. Sure, there may be many ways to be innovative, but our friends at Pragmatic Marketing are\u00a0highlighting\u00a0three in our first Product Lunch webinar on 5\/18. Join us to talk about agile development, action-oriented data and design\u00a0by registering for free here. Intercom on Jobs-to-be-Done. There are two lessons to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nPlease make yourself uncomfortable - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Please make yourself uncomfortable - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Three ways to harness the power of innovation. Sure, there may be many ways to be innovative, but our friends at Pragmatic Marketing are\u00a0highlighting\u00a0three in our first Product Lunch webinar on 5\/18. Join us to talk about agile development, action-oriented data and design\u00a0by registering for free here. Intercom on Jobs-to-be-Done. There are two lessons to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-06T18:15:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-23T14:12:37+00:00\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/\",\"url\":\"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/\",\"name\":\"Please make yourself uncomfortable - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"datePublished\":\"2016-05-06T18:15:39+00:00\",\"dateModified\":\"2019-01-23T14:12:37+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Please make yourself uncomfortable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/yaboya\"],\"url\":\"https:\/\/productcollective.com\/author\/newindsum\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Please make yourself uncomfortable - Product Collective | Organizers of INDUSTRY: The Product Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/","og_locale":"en_US","og_type":"article","og_title":"Please make yourself uncomfortable - Product Collective | Organizers of INDUSTRY: The Product Conference","og_description":"Three ways to harness the power of innovation. Sure, there may be many ways to be innovative, but our friends at Pragmatic Marketing are\u00a0highlighting\u00a0three in our first Product Lunch webinar on 5\/18. Join us to talk about agile development, action-oriented data and design\u00a0by registering for free here. Intercom on Jobs-to-be-Done. There are two lessons to […]","og_url":"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/","og_site_name":"Product Collective | Organizers of INDUSTRY: The Product Conference","article_publisher":"https:\/\/www.facebook.com\/productcollective","article_published_time":"2016-05-06T18:15:39+00:00","article_modified_time":"2019-01-23T14:12:37+00:00","author":"Paul McAvinchey","twitter_misc":{"Written by":"Paul McAvinchey","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/","url":"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/","name":"Please make yourself uncomfortable - Product Collective | Organizers of INDUSTRY: The Product Conference","isPartOf":{"@id":"https:\/\/productcollective.com\/#website"},"datePublished":"2016-05-06T18:15:39+00:00","dateModified":"2019-01-23T14:12:37+00:00","author":{"@id":"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b"},"breadcrumb":{"@id":"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/productcollective.com\/product-brief-15-please-make-yourself-uncomfortable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/productcollective.com\/"},{"@type":"ListItem","position":2,"name":"Please make yourself uncomfortable"}]},{"@type":"WebSite","@id":"https:\/\/productcollective.com\/#website","url":"https:\/\/productcollective.com\/","name":"Product Collective | Organizers of INDUSTRY: The Product Conference","description":"For people who build, launch and scale world-class software products.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/productcollective.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b","name":"Paul McAvinchey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/productcollective.com\/#\/schema\/person\/image\/","url":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg","contentUrl":"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg","caption":"Paul McAvinchey"},"description":"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.","sameAs":["https:\/\/twitter.com\/https:\/\/twitter.com\/yaboya"],"url":"https:\/\/productcollective.com\/author\/newindsum\/"}]}},"_links":{"self":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/15510"}],"collection":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/comments?post=15510"}],"version-history":[{"count":0,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/posts\/15510\/revisions"}],"wp:attachment":[{"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/media?parent=15510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/categories?post=15510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/productcollective.com\/wp-json\/wp\/v2\/tags?post=15510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}