{"id":15488,"date":"2016-02-25T17:15:24","date_gmt":"2016-02-25T17:15:24","guid":{"rendered":"https:\/\/productcollective.com\/?p=15488"},"modified":"2019-06-17T10:26:51","modified_gmt":"2019-06-17T10:26:51","slug":"product-brief-11-there-are-many-ways-to-get-your-product-right","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-brief-11-there-are-many-ways-to-get-your-product-right\/","title":{"rendered":"There are Many Ways to Get Your Product Right"},"content":{"rendered":"<p><strong>Why all product feedback is not created equal.<\/strong> Feedback from your customers is clearly a crucial part of product development. So why then is it sometimes so difficult to receive and deal with it?\u00a0According to Mike Belsito, <a href=\"https:\/\/productcollective.com\/why-all-product-feedback-is-not-created-equal\/\">the reality is that not all feedback will be important<\/a> or relevant. For it to be useful, you must carefully consider the source and your overall product strategy, too.<\/p>\n<p><strong>The right way to ship software.<\/strong> The right way? If only there was one right way to ship software. So don&#8217;t expect to learn that\u00a0from <a href=\"https:\/\/firstround.com\/review\/the-right-way-to-ship-software\/\">this enlightening article from\u00a0Jocelyn Goldfein<\/a>. The truth is that different projects call for different strategies. For example, with free software, your development tactics may\u00a0be focused primarily on user experience and acquisition. And with high-cost custom software, the focus may\u00a0be on security and dependability.<\/p>\n<p><strong>Why mobile first is outdated.<\/strong>\u00a0To not be building software with a mobile-first mindset almost seems like heresy. But if you think about it, are we really likely to give up the ease, enjoyment, and efficiency of using big screens in our lives? <a href=\"https:\/\/medium.com\/intercom-inside\/why-mobile-first-is-outdated-f10a3dc357bd#.66hua8waa\">Paul Adams of Intercom has argued for years<\/a> now that we should be thinking about\u00a0<em>screens,\u00a0<\/em>not\u00a0<em>devices.\u00a0<\/em>He even goes so far as to say mobile-only businesses will likely fail. Of course, the hesitation of\u00a0optimizing\u00a0for an array of screens and platforms is not the\u00a0result\u00a0of stubbornness for many product teams, but lack of budget.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why all product feedback is not created equal. Feedback from your customers is clearly a crucial part of product development. So why then is it sometimes so difficult to receive and deal with it?\u00a0According to Mike Belsito, the reality is that not all feedback will be important or relevant. For it to be useful, you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>There are Many Ways to Get Your Product Right - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-brief-11-there-are-many-ways-to-get-your-product-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There are Many Ways to Get Your Product Right - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Why all product feedback is not created equal. Feedback from your customers is clearly a crucial part of product development. So why then is it sometimes so difficult to receive and deal with it?\u00a0According to Mike Belsito, the reality is that not all feedback will be important or relevant. For it to be useful, you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-brief-11-there-are-many-ways-to-get-your-product-right\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-25T17:15:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T10:26:51+00:00\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-brief-11-there-are-many-ways-to-get-your-product-right\/\",\"url\":\"https:\/\/productcollective.com\/product-brief-11-there-are-many-ways-to-get-your-product-right\/\",\"name\":\"There are Many Ways to Get Your Product Right - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"datePublished\":\"2016-02-25T17:15:24+00:00\",\"dateModified\":\"2019-06-17T10:26:51+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-brief-11-there-are-many-ways-to-get-your-product-right\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-brief-11-there-are-many-ways-to-get-your-product-right\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-brief-11-there-are-many-ways-to-get-your-product-right\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"There are Many Ways to Get Your Product Right\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. 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