{"id":15477,"date":"2016-02-18T11:22:08","date_gmt":"2016-02-18T11:22:08","guid":{"rendered":"https:\/\/productcollective.com\/?p=15477"},"modified":"2019-06-17T10:30:11","modified_gmt":"2019-06-17T10:30:11","slug":"product-brief-10-how-to-be-a-great-product-person","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-brief-10-how-to-be-a-great-product-person\/","title":{"rendered":"How to be a Great Product Person"},"content":{"rendered":"<p><strong>73 Articles and Books that will Make you a Great Product Manager.<\/strong> Since product people tend to come from an array of different specialties, self-education is a critical step along the road to success. I suspect that most product people cherish this rather than considering it a chore. Luckily, there is <a href=\"https:\/\/medium.com\/@noah_weiss\/50-articles-and-books-that-will-make-you-a-great-product-manager-aad5babee2f7#.ilt2haui1\" target=\"_blank\" rel=\"noopener noreferrer\">a breadth of compelling content out there<\/a>\u00a0that could be hugely influential on how you conduct your work.<\/p>\n<p><strong>Why Founders Fail: The Product CEO Paradox.<\/strong>\u00a0When to bring on a product leader in a startup is a tricky question when the CEO herself is the product visionary. The company will benefit hugely from her continuing to direct product strategy, but this will most likely be at the expense of excellence in general management. Thankfully, <a href=\"https:\/\/www.bhorowitz.com\/why_founders_fail_the_product_ceo_paradox\" target=\"_blank\" rel=\"noopener noreferrer\">there are ways the CEO can still drive product<\/a> without being a bottleneck for the rest of the organization.<\/p>\n<p><strong>So, Why Did We Start a Summit for Product Managers?\u00a0<\/strong>In Mike&#8217;s words, &#8220;Last year, my friend and now partner, Paul, and I did something that\u2019s not exactly an easy feat. \u00a0<a href=\"https:\/\/indsum.com\/\">We launched a national summit for product managers<\/a>\u00a0(and other \u201cproduct people\u201d) essentially from scratch. \u00a0In fact, it was about this time of year in 2015 when Paul and I made the decision that we were \u201cjust going to do it.\u201d \u00a0Did we know that it would be a success? \u00a0No way. In fact, the reality was we had no idea if it could all work out.&#8221;<\/p>\n<p><strong>Promotion<\/strong><br \/>\n<strong>Step out of execution mode. Get inspired. Really think about your product.<\/strong> Here are <a href=\"https:\/\/indsum.com\/why-you-should-go\/\" target=\"_blank\" rel=\"noopener noreferrer\">three great reasons<\/a> to come to Cleveland for two days in September for Industry 2016, the product conference. Speakers include\u00a0Google Venture Partner Ken Norton, HubSpot VP of Product Brad Coffey and a host of other phenomenal product leaders.<\/p>\n<p><strong>Ken Norton&#8217;s Newsletter. <\/strong>Our friend at Google Ventures, Ken Norton, has long been known for his classic blog posts on product management. We were delighted to see then that <a href=\"https:\/\/www.kennorton.com\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">he has a new newsletter<\/a> that you can now sign up for.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>73 Articles and Books that will Make you a Great Product Manager. Since product people tend to come from an array of different specialties, self-education is a critical step along the road to success. I suspect that most product people cherish this rather than considering it a chore. Luckily, there is a breadth of compelling [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to be a Great Product Person - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-brief-10-how-to-be-a-great-product-person\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to be a Great Product Person - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"73 Articles and Books that will Make you a Great Product Manager. Since product people tend to come from an array of different specialties, self-education is a critical step along the road to success. I suspect that most product people cherish this rather than considering it a chore. 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