{"id":15476,"date":"2016-02-11T11:20:13","date_gmt":"2016-02-11T11:20:13","guid":{"rendered":"https:\/\/productcollective.com\/?p=15476"},"modified":"2019-06-17T10:33:02","modified_gmt":"2019-06-17T10:33:02","slug":"product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers\/","title":{"rendered":"The Secret to Taking Down Large Competitors & Non-Technical Product Managers"},"content":{"rendered":"

How to build a product roadmap everyone understands. <\/strong>Product roadmaps are one more tool at your team’s disposal to communicate what your priorities are at any given time period. However, it’s questionable how best that they can be used. Are they granular lists of product releases by date? Or are they\u00a0more high level overviews<\/a> of the themes you’ll be tackling now, next and later?<\/p>\n

Take on your competition with these lessons from Google Maps. <\/strong>It’s a common perception that a new product must be 10x better than the incumbent to be truly disruptive. But this doesn’t always pan out, with users oftentimes failing to see exactly why the product is better. Bret Taylor, during his time building Google Maps, discovered something<\/a> — “you have to make your users a little uncomfortable to make \u201cbetter\u201d matter.”<\/p>\n

Promotion<\/em><\/strong>
\nStep out of execution mode. Get inspired. Really think about your product.<\/strong> Here are three great reasons<\/a> to come to Cleveland for two days in September for Industry 2016, the product conference. Speakers include\u00a0Google Venture Partner Ken Norton, HubSpot VP of Product Brad Coffey and a host of other phenomenal product leaders.<\/p>\n

Ode to a non-technical product manager. <\/strong>Many product managers and would-be product managers who do not have a strong technical background can’t help but feel a little insecure. Particularly if they happen to be working with a highly skilled, super smart team building a high-tech product. Should they have technical skills on par with the rest of the team? Hunter Walk argues no, that it’s more important for that person to be technically curious<\/a>, but\u00a0hold one superpower that separates her from the generalists.<\/p>\n","protected":false},"excerpt":{"rendered":"

How to build a product roadmap everyone understands. Product roadmaps are one more tool at your team’s disposal to communicate what your priorities are at any given time period. However, it’s questionable how best that they can be used. Are they granular lists of product releases by date? Or are they\u00a0more high level overviews of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nThe Secret to Taking Down Large Competitors & Non-Technical Product Managers - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret to Taking Down Large Competitors & Non-Technical Product Managers - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"How to build a product roadmap everyone understands. Product roadmaps are one more tool at your team’s disposal to communicate what your priorities are at any given time period. However, it’s questionable how best that they can be used. Are they granular lists of product releases by date? Or are they\u00a0more high level overviews of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-11T11:20:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T10:33:02+00:00\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers\/\",\"url\":\"https:\/\/productcollective.com\/product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers\/\",\"name\":\"The Secret to Taking Down Large Competitors & Non-Technical Product Managers - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"datePublished\":\"2016-02-11T11:20:13+00:00\",\"dateModified\":\"2019-06-17T10:33:02+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-brief-9-the-secret-to-taking-down-large-competitors-non-technical-product-managers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Secret to Taking Down Large Competitors & Non-Technical Product Managers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. 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