{"id":15472,"date":"2016-01-28T11:16:25","date_gmt":"2016-01-28T11:16:25","guid":{"rendered":"https:\/\/productcollective.com\/?p=15472"},"modified":"2019-06-17T10:36:56","modified_gmt":"2019-06-17T10:36:56","slug":"product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product\/","title":{"rendered":"Common Traits of Product VPs &amp; Nobody Wants to Use Your Product"},"content":{"rendered":"<p><strong>What Product VPs At High-Growth Startups Have In Common.<\/strong>\u00a0<em>\u201cI think that the number one hiring criterion for a vice president of product management should be someone who\u2019s done it before\u2014who has executive-level product leadership experience&#8221;<\/em>.\u00a0<a href=\"https:\/\/mattermark.com\/product-vps-high-growth-startups-common\/\" target=\"_blank\" rel=\"noopener noreferrer\">Do most hiring managers<\/a> of high-growth startup technology companies feel that way?<\/p>\n<p><strong>Nobody Wants To Use Your Product.\u00a0<\/strong>People are not really into using products. Any time spent by a user operating an interface, twisting knobs, pulling levers or tapping buttons is time wasted. Rather, <a href=\"https:\/\/www.smashingmagazine.com\/2016\/01\/nobody-wants-use-your-product\" target=\"_blank\" rel=\"noopener noreferrer\">people are more interested in the end result<\/a> and in obtaining that result in the quickest, least intrusive and most efficient manner possible.<\/p>\n<p><strong>How to Collect Customer Feedback Using Surveys.<\/strong>\u00a0You can gather great customer feedback from a survey and leverage that information to improve your product by using <a href=\"https:\/\/community.uservoice.com\/blog\/survey-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">a few simple tricks of the trade<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Product VPs At High-Growth Startups Have In Common.\u00a0\u201cI think that the number one hiring criterion for a vice president of product management should be someone who\u2019s done it before\u2014who has executive-level product leadership experience&#8221;.\u00a0Do most hiring managers of high-growth startup technology companies feel that way? Nobody Wants To Use Your Product.\u00a0People are not really [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common Traits of Product VPs &amp; Nobody Wants to Use Your Product - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common Traits of Product VPs &amp; Nobody Wants to Use Your Product - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"What Product VPs At High-Growth Startups Have In Common.\u00a0\u201cI think that the number one hiring criterion for a vice president of product management should be someone who\u2019s done it before\u2014who has executive-level product leadership experience&#8221;.\u00a0Do most hiring managers of high-growth startup technology companies feel that way? Nobody Wants To Use Your Product.\u00a0People are not really [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-28T11:16:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T10:36:56+00:00\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product\/\",\"url\":\"https:\/\/productcollective.com\/product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product\/\",\"name\":\"Common Traits of Product VPs &amp; Nobody Wants to Use Your Product - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"datePublished\":\"2016-01-28T11:16:25+00:00\",\"dateModified\":\"2019-06-17T10:36:56+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-brief-7-common-traits-of-product-vps-nobody-wants-to-use-your-product\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Common Traits of Product VPs &amp; Nobody Wants to Use Your Product\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. 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