{"id":15471,"date":"2016-01-19T11:14:39","date_gmt":"2016-01-19T11:14:39","guid":{"rendered":"https:\/\/productcollective.com\/?p=15471"},"modified":"2019-06-17T10:39:55","modified_gmt":"2019-06-17T10:39:55","slug":"product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data","status":"publish","type":"post","link":"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/","title":{"rendered":"Product Roadmaps, Listening to Customers and Really Using Data"},"content":{"rendered":"<p><strong>Where do product roadmaps come from?<\/strong>\u00a0A product roadmap is not just a chronological list of things that your team needs to do. <a href=\"https:\/\/blog.intercom.io\/where-do-product-roadmaps-come-from\" target=\"_blank\" rel=\"noopener noreferrer\">According to Paul Adams at Intercom<\/a>, it actually consists of a range of new work that needs to be prioritized according to data, user conversations, and intuition of the company.<\/p>\n<p><strong>What customers can and can&#8217;t do for product managers.<\/strong>\u00a0While it\u2019s true that not staying in touch with your customers and end users is a giant mistake, there are ways to listen to customers \u2014 and then there are ways that customers can lead you astray.\u00a0<a href=\"https:\/\/productcollective.com\/what-customers-can-and-cant-do-for-product-managers\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Here are a few things<\/a>\u00a0that your customers can (should) do for you, and several customer traps that you don\u2019t want to find yourself in as a product person.<\/p>\n<p><strong>Data-driven product.<\/strong>\u00a0Most of us know how important data analytics is to building good products. However, services like Google Analytics often amount to data porn illustrating highlights and lowlights of user activities without telling a real story. Maggie Jan, a data scientist at Keen.io who spoke at Industry last year,\u00a0<a href=\"https:\/\/productcollective.com\/data-driven-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">insists that you must be disciplined<\/a>\u00a0in order to find data trends that matter.<\/p>\n<p><strong>An intro to Product Management interviewing<\/strong><strong>.<\/strong>\u00a0Whether you are hunting for a new product management job or you are hiring, Ellen Chisa <a href=\"https:\/\/blog.ellenchisa.com\/2016\/01\/10\/pm-interviewing\" target=\"_blank\" rel=\"noopener noreferrer\">outlines in this article<\/a> important questions that need to be addressed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where do product roadmaps come from?\u00a0A product roadmap is not just a chronological list of things that your team needs to do. According to Paul Adams at Intercom, it actually consists of a range of new work that needs to be prioritized according to data, user conversations, and intuition of the company. What customers can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Roadmaps, Listening to Customers and Really Using Data - Product Collective | Organizers of INDUSTRY: The Product Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Roadmaps, Listening to Customers and Really Using Data - Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"og:description\" content=\"Where do product roadmaps come from?\u00a0A product roadmap is not just a chronological list of things that your team needs to do. According to Paul Adams at Intercom, it actually consists of a range of new work that needs to be prioritized according to data, user conversations, and intuition of the company. What customers can [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Product Collective | Organizers of INDUSTRY: The Product Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcollective\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-19T11:14:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T10:39:55+00:00\" \/>\n<meta name=\"author\" content=\"Paul McAvinchey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McAvinchey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/\",\"url\":\"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/\",\"name\":\"Product Roadmaps, Listening to Customers and Really Using Data - Product Collective | Organizers of INDUSTRY: The Product Conference\",\"isPartOf\":{\"@id\":\"https:\/\/productcollective.com\/#website\"},\"datePublished\":\"2016-01-19T11:14:39+00:00\",\"dateModified\":\"2019-06-17T10:39:55+00:00\",\"author\":{\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\"},\"breadcrumb\":{\"@id\":\"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productcollective.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Roadmaps, Listening to Customers and Really Using Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productcollective.com\/#website\",\"url\":\"https:\/\/productcollective.com\/\",\"name\":\"Product Collective | Organizers of INDUSTRY: The Product Conference\",\"description\":\"For people who build, launch and scale world-class software products.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productcollective.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/f34ceda9eb6237e864633ca033061c0b\",\"name\":\"Paul McAvinchey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productcollective.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"contentUrl\":\"https:\/\/productcollective.com\/wp-content\/uploads\/2020\/12\/PLnHr3Hu_400x400-150x150.jpg\",\"caption\":\"Paul McAvinchey\"},\"description\":\"For over 20 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on in the exclusive Member Hub, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly newsletters that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/yaboya\"],\"url\":\"https:\/\/productcollective.com\/author\/newindsum\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Roadmaps, Listening to Customers and Really Using Data - Product Collective | Organizers of INDUSTRY: The Product Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/productcollective.com\/product-brief-6-product-roadmaps-listening-to-customers-and-really-using-data\/","og_locale":"en_US","og_type":"article","og_title":"Product Roadmaps, Listening to Customers and Really Using Data - Product Collective | Organizers of INDUSTRY: The Product Conference","og_description":"Where do product roadmaps come from?\u00a0A product roadmap is not just a chronological list of things that your team needs to do. 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