{"id":14971,"date":"2015-06-05T15:40:14","date_gmt":"2015-06-05T15:40:14","guid":{"rendered":"https:\/\/industry2016.wpengine.com\/?p=14971"},"modified":"2016-02-18T11:40:03","modified_gmt":"2016-02-18T11:40:03","slug":"5-absolute-must-read-articles-for-product-managers","status":"publish","type":"post","link":"https:\/\/productcollective.com\/5-absolute-must-read-articles-for-product-managers\/","title":{"rendered":"5 Absolute Must-Read Articles for Product Managers"},"content":{"rendered":"

Product Managers are time-starved. \u00a0There are always 100 things on their to-do lists when they know that about 20 of them will actually get done today. \u00a0So let’s cut through the build-up and get right to it. \u00a0This post curates the best, current must-reads for Product Managers. \u00a0Enjoy, share, and then get on with your day! \u00a0After all, you’ve got products to tend to…<\/p>\n

 <\/p>\n

Validate or Bust: \u00a0Testing new feature and product ideas before you build<\/strong>
\n<\/a>via Heahter McCloskey at the UserVoice Blog<\/p>\n

This post discusses the age-old conundrum that many product managers face: The worry of whether their new product will actually work out. \u00a0But you don’t have to wait until you’re product is out in the wild to have an idea of whether it will be successful. \u00a0There are many things that you can do well before the day of launch to understand if your solution even is solving the right problem in the first place.<\/p>\n

 <\/p>\n

The Next Feature Fallacy: \u00a0The fallacy that the next new feature will suddenly make people use your product.<\/strong>
\n<\/a>via Andrew Chen<\/a> at AndrewChen.co<\/p>\n

Stop me if you’ve heard this one, Product Managers. \u00a0“We lost the sale because we don’t have Feature X. \u00a0If you just added this feature, I know<\/em> I’d be able to close more business.” \u00a0Thanks sales guy. \u00a0I can empathize, though. \u00a0After all, this is what customers tell salespeople sometimes. \u00a0But you know better, Product Manager, don’t you? \u00a0This article reaffirms the notion that the next feature just may not translate into more sales or more users (complete with numbers to back it up).<\/p>\n

 <\/p>\n

Three Questions We Should Stop Asking<\/strong>
\n<\/a>via Cindy Alvarez<\/a> at CindyAlvarez.com<\/p>\n

Whenever we are able to convince a potential customer that fits a certain persona with us, it’s easy to get all giddy and make a list of questions to ask. \u00a0After all, we know in our heart-of-hearts that real, customer feedback is always a good thing. \u00a0Except sometimes it’s not. \u00a0Not when you’re asking the wrong questions, anyway.<\/p>\n

 <\/p>\n

Six Tools for the Product Manager in You<\/strong>
\n<\/a>via\u00a0Danielle Th\u00e9<\/a>\u00a0on\u00a0BrainStation<\/p>\n

Let’s face it, we all would like to make our lives a little bit easier as Product Managers, right? \u00a0Lucky for us, there are troves of companies creating products designed to do just that. \u00a0But a lot of them just end up creating more headaches than help. \u00a0Not these, though. \u00a0These are 6 of the best tools for Product Managers that you can find. \u00a0(Spoiler alert: Two of them are from sponsors of Industry 2015<\/a>!)<\/p>\n

 <\/p>\n

UX is UI<\/strong>
\n<\/a>via Mike Atherton<\/a> on Medium<\/p>\n

We’ve all seen that meme. \u00a0The paved road (caption: UI) and the organically created dirt path that students are actually using (caption: UX). \u00a0It’s not as simple as that, though. \u00a0In fact, the reality is that we might be thinking about UI and UX all wrong.<\/p>\n

Did you come across an amazing article that every Product Manager should know about? \u00a0Email me at mike [at] productcollective dot com and let me know!<\/p>\n","protected":false},"excerpt":{"rendered":"

Product Managers are time-starved. \u00a0There are always 100 things on their to-do lists when they know that about 20 of them will actually get done today. \u00a0So let’s cut through the build-up and get right to it. \u00a0This post curates the best, current must-reads for Product Managers. \u00a0Enjoy, share, and then get on with your […]<\/p>\n","protected":false},"author":3,"featured_media":14972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n5 Absolute Must-Read Articles for Product Managers<\/title>\n<meta name=\"description\" content=\"Product people are busy. So rather than waste your time scouring the web for the best content, save time and read these articles now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productcollective.com\/5-absolute-must-read-articles-for-product-managers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Absolute Must-Read Articles for Product Managers\" \/>\n<meta property=\"og:description\" content=\"Product people are busy. 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